Pam Perry Brand

Monday, December 31, 2012

Branding Superstar University Invite from Pam Perry




Some Things You Will Learn about Social Media Marketing and Branding:

  • How to Create content targeted to your ideal customer
  • Curate content using Storify and Paper.li
  • Tips to make your content "shareable" and "Likeable"


Saturday, December 1, 2012

How Public Relations and SEO Work Together for Visibility and Credibility

How Public Relations and SEO Work Together for Visibility and Credibility:
The Search Engine Optimized (SEO) Press Release is one of  important sources for inbound links. First of all let me tell you why it’s so important and why special care must be taken while writing it: Backlinks from trustworthy news sites increases the ranking of your website or blog for your keywords.

Improves visibility in search [...]
The post How Public Relations and SEO Work Together for Visibility and Credibility appeared first on Pam Perry PR & Branding Solutions.

Pam Perry, PR coach Speaking on Social Media at MGM Grand Detroit



See www.PamPerryPRCoach.com

Wednesday, November 21, 2012

Time to Get Out There, Get Noticed, Get Paid Like a Superstar



Hey, while you're relaxing and enjoying the holiday weekend, take a listen to the replay
 of the "State of Christian Publishing."

Telephone Playback


Playback Dial-in Number: 1-605-475-6318


Playback Access Code: 493501#

Go get it!


To Your Superstar Success,

Pam Perry, PR Coach

Thursday, October 18, 2012

Sneak Peak - SistaSense Power Circle 2013 Conference + Expo

'
Those that show up, go up!

At the heart of my SistaSense Power Circle series is one very special phrase, “The Success of Your Business Depends on the Company You Keep.”


When you look around your business and your life, who is there to lift you up and push you forward. I want to expand your power circle by inviting you into mines.
  • NOW is the time to transition from wishing your dreams into reality to working on them
  • NOW is the time to learn from experienced business professions genuinely invested in your success.
  • NOW is the time to get direction, seek out support, and build a power circle of your own.
This series is overflowing with motivation, information, and powerful connections. We are going to show you how to become a leader, build your brand, fix your finances, enhance your blog, take your marketing to the next level and ultimately live your best life.

Register Now and Reserve Your Virtual Seat

Make plans to be there.

Power Circle. Join us.

Sunday, October 14, 2012

PR coach tip: Do something different. Stand out.




Be you. Be authentic. Shine your light – and give God the glory and you’ll be blessed.

That’s the bottom line. That’s success, true success.

Thursday, October 11, 2012

Lisa Price of Carol’s Daughter Talks ‘Brand’ Building by Karen Taylor Bass


Lisa Price of Carol's Daughter

So, how do A-list celebrities and corporations secure that ultimate public relations campaign that has them on everyone’s lips?

First, let’s talk about what public relations entails: fostering public goodwill and creating a favorable opinion for a product, person, or thing. Basically, it attracts consumer attention to a product and is generally a well planned campaign. Public relations is not about creating a one-shot hype campaign, planning a special event, and hosting a party for the media. That’s called publicity.


Lisa Price of the popular and multimillion-selling natural haircare company Carol’s Daughter certainly secures A-list PR now, however, that was not always the case. So what did she do?
She created both short-term and long-term plans, hired top-notch professionals – strategic marketing and brand expert Steve Stoute, along with celebrity endorsers including Will and Jada Pinkett Smith and Mary J. Blige — to promote her brand and business.

Most burgeoning stars and business owners hire a publicist, which can range from $2,500 to $10,000 a month. It is possible to do it yourself, and as the PR expert, I’m going to show you how.

These strategies will not only get you started; they will empower you to win and standout from the competition:

1. Define your message: Take the time to write and research what you want to convey, identify your target audience, your strengths, niche, and specify what you are offering that is different from your competition. It’s not always about being the best – it’s about being consistent and giving the same experience each time.

2. Create a logo: A logo also called the identity is the heart of your company and brand. The identity becomes the face for your brand and it must reflect the essence of what your company represents. While you might think that you can create a logo yourself, consider that a company can spend millions of dollars to develop just one logo. I suggest using a professional. Visit graphic design organization sites such as AIGA and Graphic Artists Guild.

3. Disseminate your message appropriately: What tools will you use to spread your message (press release, biography, blog, etc.)? If you want to get the most out of your budget, start with a press release and a biography (highlights of your success), a well-written biography can range from $500 – $3000. Also, begin to blog about your expertise and offer tips to garner media attention.

4. Monthly press release: This is generally used to announce something new with your company – it can be a product, award, new hire or new client. Press releases typically range from $250-$1000. Black News and National Newspaper Association each cost about $150 and will send out your press release to over 50,000 consumers. NNPA will send your press release to all the national black newspapers (over 270), and it will also send you a PDF of each story that is written about you or your product).

Having an interesting and compelling press release is a sure-fire way to guarantee coverage. My soft cover and e-Book, You Want Caviar But Have Money For Chitlins: A Smart Do-It-Yourself PR Guide For Those A Budget, provides step-by-step tips along with a diagram to write an A-List release.

5. Website: This is your ultimate marketing tool to running a profitable business with an international presence. You will need to hire a Web designer or a Web hosting company to create the site. Visit Website Solutions.


About the guest blogger: She is the author of THE BRAND NEW MOMMY (coming out November 20, 2012)

Karen Taylor Bass, The PR Expert, provides entrepreneurs, corporations, and mompreneurs with essential branding, marketing, and public relations coaching; www.karentaylorbass.com and www.taylormademediapr.com.

Follow her on twitter @PREXPERT to read her daily tips on boosting your brand and @TheBrandNewMom for strategies on renewing and re-defining mommy-hood.

First posted: at The Brand New Mommy Blog ==> Lisa Price of Carol’s Daughter Talks ‘Brand’ Building
Go her website and download the free PR Journal to help your brand! 

Wednesday, October 3, 2012

Leesa Renee Hall: Is Your Faith Keeping You Broke? (Podcast)

Hear the interview with me and Leesa Renee Hall  
on the topic of "Is My Faith Keeping Me Broke?"
 
...Let's get real here. We're being called to shine our light in the marketplace...BUT many of us are broke, busted and disgusted!  


If your faith has been screaming for a better way to do sales, searching for a way to persuade prospects and captivate clients using universal truths, I invite you to an exciting virtual summit taking place October 9-18, 2012.

The Faithfully Rich Breakthrough Series features 15 luminaries who will teach you how to merge business, faith and sales into a successful blueprint.

In a hurry? Click on the link below: 
 

Here are just some of the things you'll learn attending the Faithfully Rich Breakthrough Series:

  • The 5 steps to help you become mask-free and reach your biggest goals
  • How to be of "Service from the Stage" without over-giving
  • How to use personality typing to attract people who want to give you money
  • The 2 destructive mentalities that prevent abundance from flowing in your life
  • The top 3 reasons why you're struggling with selling
  • Why prospecting is, and always will be, the foundation of success
  • How to secure media attention WITHOUT using a press release 
  • What is a Sales Strength Profile™ and how it will help you feel more confident in sales
  • How to use the power of music to break free of obstacles holding you back from your sales success
  • The #1 reason why Light Bearers are so critical to the marketplace today
  • The true purpose of marketing, and why "attraction" doesn't work
  • The drastic steps you need to take to improve your sales
  • The power of spiritual selling and how to use it to manifest exactly what you want
  • The 3 ways to benefit from your blessing
  • The 3 P's to discovering your faithfully rich niche
  • And much more!

The host of the Faithfully Rich Breakthrough Series, Leesa Renee Hall, is bringing together bestselling authors, success coaches and international speakers to share these tactics with you.  

From October 9-18, 2012, we'll share our tactics for making an impact without manipulating, without deceiving and without creating illusions.

There's no travel, no time away from the office and you get access to all the live calls FREE. 


on the topic of "Is My Faith Keeping Me Broke?"  

Go to: http://www.blogtalkradio.com/ministrymarketingsolutions



Leesa Renee Hall: Is Your Faith Keeping You Broke? 10/03 by Pam Perry PR Coach | Blog Talk Radio

Friday, September 28, 2012

Pam Perry PR: 3 Tips for Authors



Read the new blog: www.pamperrypr.com/blog


  1. Learn about marketing and publicity. 
  2. Build a platform. No book will sell without telling others about it - over and over again. Not just once. Word of mouth is the best form of advertising. Creating "buzz" requires a strategy and a strong platform. 
  3.  Once the book is published a lot of authors believe it will sell by itself. Many Christians sway the other way and are too humble to tell anyone about their book. They believe if they put it up on Amazon or tell a few of their "yes buddies" it will take off. NOT!  
 Just like any product that is sold for cold cash, it must be marketed and promoted in order to sell. It takes money to make money.


Read entire Article by Pam Perry at: http://EzineArticles.com/1870371

Tuesday, September 25, 2012

How to create an eBook Cover

Author Pam Perry
The "magic marketing" formula today is to create an "ebook" and give it away - in exchange for a "good" email address.  

And the one with the most email addresses wins.  :)

It's done all day, every day on the internet. Smart and savvy internet marketers do this.

They know how to make the "ebook" look so inviting.

Really, it's just a pdf but hey, we imagine it as a "real" book.

So, how do they create those cute "ebook" covers?

Simple.

They use a software and create them in minutes.
 Anyone can do. It's fast and simple.

One of the best I've found
is from Nancast. Love 'em.

(I recommend them and I am an affiliate too -
just being honest. But I don't recommend anything
I don't absolutely love!)




Thursday, September 20, 2012

Radio Show with Pam Perry & Deborah Owens: How to Be Your Own PR Person

This is an interview I did with Deborah Owens on the Wealthy Radio Lifestyle show.  The Wealthy Lifestyle Radio is a talk show which shares  how to lead a life style consistent with achieving financial success.

deborah owens
Deborah Owens, www.deborahowens.com/
 Marketing The Message FROM DEBORAHOWENS.COM Pam Perry is known as the “PR Guru”, “Marketing Whiz” and “Social Media Expert” by the national media such as Detroit Free Press, Publisher’s Weekly and Gospel Today magazine.
Perry has arguably been one of the more high-powered and visible figures in public relations. Her career serves as a notable example of the potency that personally handled promotion has acquired in the mass media.  Perry’s rise in the wrangling world of publicity began when she worked in public relations and advertising. Learning the business from the inside out, Perry became a PR agent and eventually formed her own firm, BART (Blacks in Advertising, Radio & Television), a nonprofit networking organization for African Americans in the media.
Wondered what is a PR coach anyway and how can a coach help you in your publishing career? Think about this: though you’re qualified to play the game, wouldn’t you want someone there to help through the rough spots and give you pointers as they see you play. A good coach gives you play-by-play advice, motivation and instruction to help you win the game. Get the one-hour Book PR Coaching by Pam Perry and Learn: What is digital evangelism
  • What is platform & how every Christian author must have one
  • How to set goals and measure publishing success
  • What conferences to attend in 2009 to make publishing connections
  • The secrets to getting a good media list & a killer press kit
  • What the media really want!
  • The importance of audience building and how to garner response from your target audience
  • Key mistakes most new authors make
  • New media and how to do virtual book tours
  • Social Media strategy and tactics and FREE tool
Hear the interview, leave a comment, let me know what you think: click here
thank you

Wealthy Radio Lifestyle Show with Deborah Owens (as seen in Essence Magazine) - Radio Shows and Podcasts of Pam Perry

Tuesday, September 4, 2012

What is Branding? [Podcast]

What is your brand promise? Who do people say YOU ARE? Are they confused? Are you?

 Branding is a way you can:

• Affirm your value to the market place

• Highlight your unique selling point

• Establish your reputation and create a loyal “fan” base

• Attract your core target audience and garner customers

It takes a long time build up substantial “brand equity” – don’t destroy it because you have a new idea. Stick with your logo, tagline and other elements you have set in place. You want to get to the point with your brand so that it is embedded into the subconscious minds of your audience.



What is Branding? [Podcast]

Unleash Your Inner Expert & PR 2.0 Talk (made with Spreaker)





 The essence of a business/client relationship starts from a place of trust.

A blog is the first place online to build trust and share your expertise.

 
What are some ways that you can give value first and build trust?
  • Give away an ebook
  • Write articles, blog, newsletters
  • Do reviews, share industry info
  • Give Tips (put in list formats)
  • Podcast & do videos
  • Write columns & get PR
  • Host teleclasses
  • & freely giving your time online and offline making friends and making a difference

Saturday, August 18, 2012

How to Brand Like a Superstar by Understanding Website Optimization

If you want to brand like a superstar, you need to get your website right.  Today it’s all about SEARCH ENGINE OPTIMIZATION and getting on Page One in Google.

You will attract those raving fans and they will adore you  and they will buy into what you’re selling – if you website is working properly.  But if your website is whack, well, you’ll get whack traffic or worst – NO TRAFFIC. If you don’t have traffic, you get no customers, no sales, no business, no buzz – nothing.  You’re just taking up space and being frustrated.

Hear what our SEO Expert, Vernita Sherman has to say about SEO and Websites —


website vernita sherman
Your website must be optimized to do two things:
1) Be found in the search sites (particularly Google)
2) Convert visitors into interested prospects that will take some form of action when they come to your site.
Website Optimization is all about making your website friendlier to the search engines. When Google likes you, it will make sure you site is easier to find online. It’s also about adding elements to your site that will convert your website visitors into interested prospects.
There are two vital website optimization terms that you must know and understand, they are: Search Engine Optimization (SEO) and Conversion Optimization.

Search engine optimization can be further broken down into On Page Optimization and Off Page Optimization.

On Page Optimization is composed of elements that must be incorporated directly on your website, for example: Meta tag optimization, heading tags, targeted keyword phrases on each page, xml sitemap, image optimization, internal linking, and more.

Off Page Optimization is composed of building links to your site from other sites and web properties. Most of those links should come from sites that are related to what your website is about. As an example, if your site is about cooking, you do not want a link from a site that’s about swimming. The more relevant links you have coming to your site, the more the search engines will think of your site as an authority in your industry, particularly if you have links coming from a site that already has got a lot of authority.
The problem is that too many people target link building before they have optimized the on page SEO factors discussed above. One comes before the other, yet both (one page and off page SEO) are necessary if you would like to ultimately be listed higher than your competition in Google. As you know, the higher you are on the list, the more folks will see it, which equals more traffic to your website.

When all those people visit your website you must have it optimized to grab their attention enough to get them to take an action. Generally, you want to include pictures, videos, sign up forms (so you can follow-up with prospects), and anything else that your target market is interested in.

As you can see, website optimization consists of many elements, but the most important thing to remember is that you want to optimize your website at the same time that you are creating it. One does not come before the other.

Make sure you download our free report to whip your website into shape.

 by Vernita Sherman
How to Brand Like a Superstar by Understanding Website Optimization

Wednesday, August 15, 2012

15 Church Marketing Ideas - Market Your Ministry with Excellence


Marketing and the church? Yes, though salvation is free – we are charged to “Go Ye” in the world and spread the Gospel and that requires some effort. 
And it also involves promoting or marketing the Message – properly.
The better the brand, the better the response to the Message.
 
Here are some church marketing ideas:
1. Give away a free ebook or mp3 podcasts on your website/blogsite in exchange for their email so you can keep in touch with them. Use an autoresponder too. We use aweber.
2. Create a specially-themed blog and update it at least once a week (connect it to broadcast out to your Facebook page and Twitter account) and start a blogtalk show.
3. Design exciting church bulletins with “spiritual nuggets” from you. Make it a keeper and motivational tool to be shared with non-church members.
4. Brand your sermon series with CD covers, banners/postcards thru out the church and create a “facebook cover” so members can promote on their Facebook pages too.
5. Start an email newsletter or Ezine. Repurpose the articles in article directories like ezinearicles.com.
6. Create cool, glossy postcards for members to give out to invite people to church.
7. Give a community award – Pick a worthy policeman or firefighter from your community and honor them with a nice award. Make it a big deal. Send out a press release. Video tape the event and put on Youtube.
8. Attend a church marketing conference & engage in social media like Facebook and Twitter.
9. Invest in a quality graphics/branding (see Ivory Coast Media) Create a custom Twitter background and Facebook cover and page.
10.Order a standard podium cover to match your corporate ID for special meetings in venues like hotels where their name is displayed. Brand your logo and name. Make sure your website URL is on it too.
11.Canvas the neighborhood of the church with door hangers. Many neighbors are just waiting for a formal invitation to visit your church. Be creative – give a gift that matches your churches brand.
12. Do something different and outside the box – Change up your routine, do not just do the standard stuff you and every other church does each year. Find a different way to do the same thing from a different perspective. Be playful and fun – and attract the youth.
13. Read one good book on ministry marketing (Did you read the 115 PR Tips booklet)? Authored by Pam Perry.
14. Plan out your marketing efforts – Yes, make a plan! Consult with a marketing consultant to help you lay out a strategy within your budget.
15. Allow members to “check in” when they enter the church using Foursquare on their mobile phones. Make sure your Foursquare profile is complete and includes the website url. This is a great way to spread the Gospel easily and effortlessly. The is word of mouth on steroids.

15 Church Marketing Ideas - Market Your Ministry with Excellence

Thursday, August 2, 2012

PR Coach Humor: Book launch 2.0 From the Author's Perspective


http://www.pamperrypr.com/


The Ultimate Author PR Boot Camp!
OK, the video may not be funny to you.....but I understand...

LISTEN, I’m Pam Perry, a PR GURU :) 
with 20 years experience in public relations.
 I can help you cut through the publicity maze, “master the media” 
and successfully market your message. 

Over FOUR WEEKS during teleclasses & field work, I will: 

1. Evaluate and improve your book marketing plan, tweaking your ideas.
2. Tailor your promotion plan, tapping into my wealth of PR strategies & secrets.
3. Provide you with a full rolodex of the media & publishing contacts that make the difference in your book campaign. (Including how to get a the best book trailer deal)
4. Hold you accountable as we work together on your execution of the book marketing plan. 

I will be your media mentor - and publicity evangelist! 

And finally -----You'll learn how to tap into traditional to get Public Relations exposure and new media to build a tribe! I’ll coach you to success in reaching the African American Christian Market (AACM) 

As an author, you’ll learn insider’s strategies and secrets, such as:
* The elements of a strong publicity plan and what makes a book a best-seller * How to create a “killer” media kit that grabs attention and gets results
* The publicity process and how to master media interviews
* How to win radio, TV, newspaper, magazine and/or internet media interviews
* The Internet - key PR hubs, paid advertising and free publicity
* Print Publications and creative ad strategies that sell books
* PR Web 2.0 Strategies & the tools of the trade in the literary world
* Loads of tips offered by guest speakers from various Christian print pubs


Read testimonials from the brisk selling authors I have already coached: 
http://www.pamperrypr.com/author-pr-bootcamp/

It's Easy to Make Great YouTube Videos




Pam Perry, PR Coach
www.pamperrypr.com
Office: (248) 426-2300
Mobile: (248) 690-6810

We help you Brand Like a
Superstar! 
Let our team help YOU
hone your message, launch your book,
monetize your content, leverage social media,
PR and online marketing to get your message heard,
help more people & sell more books, info products and services,

http://about.me/pamperry

Saturday, July 28, 2012

Six Smart Book Marketing Tips to Reach Amazon Bestseller Status

Marketing is not hard but it is strategy. You must know how to do all the steps, in sequence, and have good timing.  For a book to sell – it has to have a digital component – sold digitally and marketed digitally.
And if you have video, like our client Dr. Cindy Trimm had, you got a winner!
She reached #1 on Amazon for the book in the video below.

So, what does “smart” marketing look like? Here are some book marketing tips:
1. Tying a book and book marketing to news event

If your book can tie in current news events – you have built in buzz (especially if you don’t have a strong platform or brand). And it doesn’t have to be a tragic event. You can your book launch with a sports event or the Olympics, a hit movie and Black History Month. It doesn’t matter – long as there are people talking about it and feasting on more information about the subject.  If you have a book on health and wellness, tie into the conversation about Obamacare or the “Let’s Move” campaign by Michelle Obama.  Finding the right HOOK is key and timing is everything.

2. Creating intrigue and curiosity is critical
If you can create curiosity around your book, then you’ll create quite a bit of buzz before the book ever comes out. It’s no different with movies. A good movie trailer will have buying a $20 for a movie (for two) in no time. No different with a GOOD book trailer. We specialize in developing book trailers and creative ideas that fit the authors brand.
3. Making use of technology to sell your book
Yes, YouTube is a great tool for selling a book. But notice that it’s not about the book at all. It’s the back story – the platform you’ve developed OVER TIME that has folks watching you video  and opening your emails and participating in your podcasts like crazy.
4. Creating joint ventures for more book sales
I don’t know how many people you have on your email list but if you could double your list and  reach several thousand more – wouldn’t that be a coup? That’s what we did for Dr. Cindy Trimm. We did an email and social media campaign to her list and our partners and increased her exposure to several hundred thousand people! So a smart move would be to find just a few joint venture partners for your book and you’ll have people flocking to your website.

5. Selling a book without selling a book
We are big fans of a “landing page” that sells people on not just the book – but the movement. See, you don’t think you’re buying a book – you are part of an event. See what we created for Cindy Trimm:http://www.cindytrimmlaunch.com. It worked!
6. Building a list
When you go to the landing page, you’re really adding your name and email address to the author’s list. They’ll then be able to send you additional teasers leading up to the book so that you’re ready to buy before it hits the streets. We offered Dr. Trimm’s list tons of bonuses for ordering early and an opportunity to interface with her directly on podcasts. Then, we staggered the distribution of the pre-sold books out over several days so that they don’t all hit at once. A block of book orders shipped as one counts as “one” book on the Amazon best seller list. But, if you stagger the orders, you’ll be more likely to hit that enviable best seller list. You are teased into signing up for the email so that you’ll receive the “insider report.”  This WOOs people and keeps them interested until the official launch.
Launch Like a Superstar
And she did! #1 Best Seller on several lists, including Amazon and twice on the BCN (Black Christian News) List.


Six Smart Book Marketing Tips to Reach Amazon Bestseller Status

Friday, July 27, 2012

Want to GET OUT THERE? Get Major Publicity

Want to GET OUT THERE?


GET OUT THERE!
Brand like a superstar!


Want to be interviewed on top TV shows like CNN, 48 Hours,
ABC's The View, Fox News and the Today Show?


Would you like to get written up in major national
publications like Newsweek, Health, Redbook, Time,
Family Circle, O the Oprah Magazine, Entrepreneur,
People, INC., Parents or the New York Times?


Today I'm writing about a unique chance to get more
publicity in America's biggest media outlets by attending
Steve Harrison's National Publicity Summit, October 17th-20th
in New York City, a one-of-a-kind conference where you'll
get to personally meet more than 100 top journalists and
producers and pitch your story to them, one-on-one and
face-to-face.


To ensure everyone gets enough one-on-one time with
the media, Steve is only admitting 100 attendees, so
go here now for the details or risk missing out:


All the above media were represented at previous
Summits and Steve expects most to return, along with
journalists and producers from many other top national
TV shows, radio programs and big-time print media.


Having a face-to-face meeting with an editor or producer
dramatically increases the chances they'll write about
you -- or put you on their show.


When you grab your info packet, you'll see some of
the results Steve's previous Summit attendees have gotten
including how:
* Ron & Lisa Beres were booked on the Today Show.

* Steve Shapiro was the subject of a big story in
"O the Oprah Magazine" after meeting the writer
at my Summit.

* Lauri Loewenberg appeared on both ABC's The View and
Good Morning America.

* Jim Vonmier got on the CBS Evening News and Early Show
as a result of the training and contacts we gave him.

* Kelly McCloskey used what she learned to get booked
on Oprah.

* Barry Spilchuk was interviewed on Fox News Channel within
just five hours of meeting the producer at the Summit!

* Sandy Clemmons got written-up in Health Magazine, Money
Magazine and TV Guide -- all from meeting journalists
face-to-face at my Summit. Even better she says since
attending her royalty checks have gone up over 700%!
* and many, many others!


Again, only 100 attendees will be admitted and the
early registration discount goes away after 6:00 pm EST
on Friday, August 3rd, so if you're interested in attending
go here now:


Go get it,
Pam Perry, PR Coach


Pam Perry, PR Coach & Social Media Expert shows you how to Get out there!
Pam Perry, PR Coach & Social Media Expert shows you how to Get out there!

Tuesday, July 24, 2012

Be Exceptional at One Big Thing: Phil Cooke, Author 07/13 by Chocolate Pages | Blog Talk Radio

Be Exceptional at One Big Thing: Phil Cooke, Author 07/13 by Chocolate Pages | Blog Talk Radio

What Does a Publicist Do?

PUBLIC RELATIONS

Good Press = Good Business 
I am always surprised by what people think public relations services cost.  When I ask them what are their goals, they’ll say to sell 10,000 copies.

When I ask, “what’s your budget?” they’ll say they really don’t have one – but maybe $500 to $1,000.
For a campaign that sell 10,000?  I don’t think so.  If you could publish a book and spend $500 and sell 10,000 copies – you’re a miracle worker.  Fact is that you have to invest in your marketing (advertising AND public relations).

The Coaching Model

Now, as a PR coach, I help people save money by showing them how to do it themselves. I lay out a strategy for them, critique their timeline and plans – and give them the resources and contacts to make it happen.

Things I do for clients as their PR Coach:

  • Evaluate and improve your book marketing plan, tweaking your ideas and give you new ones
  • Tailor your promotion plan, tapping into my wealth of PR strategies and social media marketing secrets
  • Provide you with a full rolodex of the media and publishing contacts that make the difference
  • Hold you accountable as we work together on your execution of the plan
Simple – if they invest the time and put forth the effort to really do what is required they’ll reach their publishing goals. Coaching programs are typically $500 to $1,500 over say, 4 to 6 weeks.
I freely shares my publicity strategies and contacts with authors so everyone can have access to PR strategies, both the basics and advanced, so they can market their messages to the masses.

The Retainer Way (Hiring a Publicist)

Then there are those who want to hire a publicist do their entire publicity campaign for them – from writing the marketing materials, pitching media and scheduling interviews.  This type of client is usually a publisher who has a “brand” name author with a print run of 20,000 or so books.  The cost of typical PR campaigns like that is about $5,000 to $7,500 for three months at least – with no guarantees.
But what they can expect from these types of campaigns:
  • A fully developed press kit (interview questions, bio, endorsements, previous press clips, release and pitch letters)
  • Reviews in the trade publications like Publishers Weekly or Christian Retailing 
  • Mailings to major media often landing TV interviews with TBN or Daystar or articles in Upscale or Ebony
  • Radio interviews and in some cases a publicist will arrange a Radio Tour (several radio interviews in one day)
  • Scheduling/Coordinating Book Tours and Media Appearances
  • Online presence – email campaign blasts to targeted audiences, podcasts and blog tours
  • Continuous mailings to media that request (which is typical for a ‘branded’ author)

Pay-For-Performance or Pay-Per-Placement

Another approach that’s getting an increasing amount of attention is pay-per-placement PR – which I have for certain types of clients (usually after coaching). However, pay-per-placement alone isn’t for everybody. For one thing, if you are pay-per-placement client – that’s all you get – you just get media. That means no strategy development, marketing or other work that many authors may need for an effective PR campaign. And if you’re not branded correctly, you won’t get media – or the right media anyway.


The costs of a typical “pay-per-placement” program are:

Broadcast Media Interview
National TV = $3,500.00 (network)
National TV = $1,500.00 (Christian)
National Radio = $1,000.00
Satellite Radio = $750.00
Local TV = $500.00
Local Radio = $350.00 ($100 additional for promos/contests)

Print Media (either book review, mention – full features are additional $250)
Newspapers or Magazines
Circulation 1M+ = $750.00
Circulation 100,001 – 1M = $600.00
Circulation under 10,000 – 100,000 = $500.00

The Difference and synergy of Advertising and Public Relations
When you pay the media directly – you know exactly when that ad will air or be published.  With pay-per-placement, you’ll be notified but it’s not guaranteed – thus you’re not billed until you get the media hit.
PR is not an exact science and you are really at the mercy of the media. It’s free when they cover you but you never know when or IF they will.

The best formula: to buy ads in publications or on stations that are targeting your audience best – and then pitch the editorial/producers too. You’ll at least have exposure in the publication or on the station that hits your main audience.  Sometimes you’ll get favor by being an advertiser and the station or publication will call on you for editorial too.

The key to any successful promotional campaign is persistence and consistency. Whatever structure you use for your book – make sure you are know the expectations and limitations of each one. Find the program that fits your lifestyle, budget and brand.

Pam Perry, is a PR coach, social media strategist, chief visionary at Ministry Marketing Solutions Inc.
Listen to Pam Perry’s podcasts on Blogtalkradio too!


What Does a Publicist Do?

Sunday, July 22, 2012

Black Enterprise: Pam Perry Social Media Superstar Talk Web Branding

Reinvent Yourself: Learn to Monetize Your Expertise and Experiences

You like your career – but feel there is something more.  You want
to reinvent yourself but really don’t know what to REINVENT yourself to?
Pam Perry, PR Coach & Social Media Expert

You just want to know: “What do I want to be when you grow up” now?

To find an answer to this question, here are the 10 questions you should ask yourself when determining how to rebrand & reinvent.
This assessment will help you find your a niche in which you will specialize in and monetize to create a career that will give not only financial freedom – but pure joy and bliss!

 As you think of the answers, put them in a “reinvention” journal:

  • How would you spend your time if you didn’t have to work?
  • What are your hot buttons?
  • What activities make you excited and you lose track of time?
  • What do people say you’re good at?
  • What do I have an aptitude for?
  • What type of training has your time or your money been spent on?
  • What are you very “for sure” about and love to talk about a lot?
  • What experiences make you unique and marketable?
  •  What have I accomplished or been recognized for?
  • Which of the above areas has the least competition?
  • Which of the above areas pays high rates?
Now, you have a guide on how to monetize or rebrand your career.

Your first step is to “rebrand” yourself by becoming a known expert in a niche. 
We can help. Brand like a superstar…but first, LAUNCH!

superstar

Get your free ebook.



Reinvent Yourself: Learn to Monetize Your Expertise and Experiences