Pam Perry Brand

Saturday, July 28, 2012

Six Smart Book Marketing Tips to Reach Amazon Bestseller Status

Marketing is not hard but it is strategy. You must know how to do all the steps, in sequence, and have good timing.  For a book to sell – it has to have a digital component – sold digitally and marketed digitally.
And if you have video, like our client Dr. Cindy Trimm had, you got a winner!
She reached #1 on Amazon for the book in the video below.

So, what does “smart” marketing look like? Here are some book marketing tips:
1. Tying a book and book marketing to news event

If your book can tie in current news events – you have built in buzz (especially if you don’t have a strong platform or brand). And it doesn’t have to be a tragic event. You can your book launch with a sports event or the Olympics, a hit movie and Black History Month. It doesn’t matter – long as there are people talking about it and feasting on more information about the subject.  If you have a book on health and wellness, tie into the conversation about Obamacare or the “Let’s Move” campaign by Michelle Obama.  Finding the right HOOK is key and timing is everything.

2. Creating intrigue and curiosity is critical
If you can create curiosity around your book, then you’ll create quite a bit of buzz before the book ever comes out. It’s no different with movies. A good movie trailer will have buying a $20 for a movie (for two) in no time. No different with a GOOD book trailer. We specialize in developing book trailers and creative ideas that fit the authors brand.
3. Making use of technology to sell your book
Yes, YouTube is a great tool for selling a book. But notice that it’s not about the book at all. It’s the back story – the platform you’ve developed OVER TIME that has folks watching you video  and opening your emails and participating in your podcasts like crazy.
4. Creating joint ventures for more book sales
I don’t know how many people you have on your email list but if you could double your list and  reach several thousand more – wouldn’t that be a coup? That’s what we did for Dr. Cindy Trimm. We did an email and social media campaign to her list and our partners and increased her exposure to several hundred thousand people! So a smart move would be to find just a few joint venture partners for your book and you’ll have people flocking to your website.

5. Selling a book without selling a book
We are big fans of a “landing page” that sells people on not just the book – but the movement. See, you don’t think you’re buying a book – you are part of an event. See what we created for Cindy Trimm: It worked!
6. Building a list
When you go to the landing page, you’re really adding your name and email address to the author’s list. They’ll then be able to send you additional teasers leading up to the book so that you’re ready to buy before it hits the streets. We offered Dr. Trimm’s list tons of bonuses for ordering early and an opportunity to interface with her directly on podcasts. Then, we staggered the distribution of the pre-sold books out over several days so that they don’t all hit at once. A block of book orders shipped as one counts as “one” book on the Amazon best seller list. But, if you stagger the orders, you’ll be more likely to hit that enviable best seller list. You are teased into signing up for the email so that you’ll receive the “insider report.”  This WOOs people and keeps them interested until the official launch.
Launch Like a Superstar
And she did! #1 Best Seller on several lists, including Amazon and twice on the BCN (Black Christian News) List.

Six Smart Book Marketing Tips to Reach Amazon Bestseller Status

Friday, July 27, 2012

Want to GET OUT THERE? Get Major Publicity


Brand like a superstar!

Want to be interviewed on top TV shows like CNN, 48 Hours,
ABC's The View, Fox News and the Today Show?

Would you like to get written up in major national
publications like Newsweek, Health, Redbook, Time,
Family Circle, O the Oprah Magazine, Entrepreneur,
People, INC., Parents or the New York Times?

Today I'm writing about a unique chance to get more
publicity in America's biggest media outlets by attending
Steve Harrison's National Publicity Summit, October 17th-20th
in New York City, a one-of-a-kind conference where you'll
get to personally meet more than 100 top journalists and
producers and pitch your story to them, one-on-one and

To ensure everyone gets enough one-on-one time with
the media, Steve is only admitting 100 attendees, so
go here now for the details or risk missing out:

All the above media were represented at previous
Summits and Steve expects most to return, along with
journalists and producers from many other top national
TV shows, radio programs and big-time print media.

Having a face-to-face meeting with an editor or producer
dramatically increases the chances they'll write about
you -- or put you on their show.

When you grab your info packet, you'll see some of
the results Steve's previous Summit attendees have gotten
including how:
* Ron & Lisa Beres were booked on the Today Show.

* Steve Shapiro was the subject of a big story in
"O the Oprah Magazine" after meeting the writer
at my Summit.

* Lauri Loewenberg appeared on both ABC's The View and
Good Morning America.

* Jim Vonmier got on the CBS Evening News and Early Show
as a result of the training and contacts we gave him.

* Kelly McCloskey used what she learned to get booked
on Oprah.

* Barry Spilchuk was interviewed on Fox News Channel within
just five hours of meeting the producer at the Summit!

* Sandy Clemmons got written-up in Health Magazine, Money
Magazine and TV Guide -- all from meeting journalists
face-to-face at my Summit. Even better she says since
attending her royalty checks have gone up over 700%!
* and many, many others!

Again, only 100 attendees will be admitted and the
early registration discount goes away after 6:00 pm EST
on Friday, August 3rd, so if you're interested in attending
go here now:

Go get it,
Pam Perry, PR Coach

Pam Perry, PR Coach & Social Media Expert shows you how to Get out there!
Pam Perry, PR Coach & Social Media Expert shows you how to Get out there!

Tuesday, July 24, 2012

Be Exceptional at One Big Thing: Phil Cooke, Author 07/13 by Chocolate Pages | Blog Talk Radio

Be Exceptional at One Big Thing: Phil Cooke, Author 07/13 by Chocolate Pages | Blog Talk Radio

What Does a Publicist Do?


Good Press = Good Business 
I am always surprised by what people think public relations services cost.  When I ask them what are their goals, they’ll say to sell 10,000 copies.

When I ask, “what’s your budget?” they’ll say they really don’t have one – but maybe $500 to $1,000.
For a campaign that sell 10,000?  I don’t think so.  If you could publish a book and spend $500 and sell 10,000 copies – you’re a miracle worker.  Fact is that you have to invest in your marketing (advertising AND public relations).

The Coaching Model

Now, as a PR coach, I help people save money by showing them how to do it themselves. I lay out a strategy for them, critique their timeline and plans – and give them the resources and contacts to make it happen.

Things I do for clients as their PR Coach:

  • Evaluate and improve your book marketing plan, tweaking your ideas and give you new ones
  • Tailor your promotion plan, tapping into my wealth of PR strategies and social media marketing secrets
  • Provide you with a full rolodex of the media and publishing contacts that make the difference
  • Hold you accountable as we work together on your execution of the plan
Simple – if they invest the time and put forth the effort to really do what is required they’ll reach their publishing goals. Coaching programs are typically $500 to $1,500 over say, 4 to 6 weeks.
I freely shares my publicity strategies and contacts with authors so everyone can have access to PR strategies, both the basics and advanced, so they can market their messages to the masses.

The Retainer Way (Hiring a Publicist)

Then there are those who want to hire a publicist do their entire publicity campaign for them – from writing the marketing materials, pitching media and scheduling interviews.  This type of client is usually a publisher who has a “brand” name author with a print run of 20,000 or so books.  The cost of typical PR campaigns like that is about $5,000 to $7,500 for three months at least – with no guarantees.
But what they can expect from these types of campaigns:
  • A fully developed press kit (interview questions, bio, endorsements, previous press clips, release and pitch letters)
  • Reviews in the trade publications like Publishers Weekly or Christian Retailing 
  • Mailings to major media often landing TV interviews with TBN or Daystar or articles in Upscale or Ebony
  • Radio interviews and in some cases a publicist will arrange a Radio Tour (several radio interviews in one day)
  • Scheduling/Coordinating Book Tours and Media Appearances
  • Online presence – email campaign blasts to targeted audiences, podcasts and blog tours
  • Continuous mailings to media that request (which is typical for a ‘branded’ author)

Pay-For-Performance or Pay-Per-Placement

Another approach that’s getting an increasing amount of attention is pay-per-placement PR – which I have for certain types of clients (usually after coaching). However, pay-per-placement alone isn’t for everybody. For one thing, if you are pay-per-placement client – that’s all you get – you just get media. That means no strategy development, marketing or other work that many authors may need for an effective PR campaign. And if you’re not branded correctly, you won’t get media – or the right media anyway.

The costs of a typical “pay-per-placement” program are:

Broadcast Media Interview
National TV = $3,500.00 (network)
National TV = $1,500.00 (Christian)
National Radio = $1,000.00
Satellite Radio = $750.00
Local TV = $500.00
Local Radio = $350.00 ($100 additional for promos/contests)

Print Media (either book review, mention – full features are additional $250)
Newspapers or Magazines
Circulation 1M+ = $750.00
Circulation 100,001 – 1M = $600.00
Circulation under 10,000 – 100,000 = $500.00

The Difference and synergy of Advertising and Public Relations
When you pay the media directly – you know exactly when that ad will air or be published.  With pay-per-placement, you’ll be notified but it’s not guaranteed – thus you’re not billed until you get the media hit.
PR is not an exact science and you are really at the mercy of the media. It’s free when they cover you but you never know when or IF they will.

The best formula: to buy ads in publications or on stations that are targeting your audience best – and then pitch the editorial/producers too. You’ll at least have exposure in the publication or on the station that hits your main audience.  Sometimes you’ll get favor by being an advertiser and the station or publication will call on you for editorial too.

The key to any successful promotional campaign is persistence and consistency. Whatever structure you use for your book – make sure you are know the expectations and limitations of each one. Find the program that fits your lifestyle, budget and brand.

Pam Perry, is a PR coach, social media strategist, chief visionary at Ministry Marketing Solutions Inc.
Listen to Pam Perry’s podcasts on Blogtalkradio too!

What Does a Publicist Do?

Sunday, July 22, 2012

Black Enterprise: Pam Perry Social Media Superstar Talk Web Branding

Reinvent Yourself: Learn to Monetize Your Expertise and Experiences

You like your career – but feel there is something more.  You want
to reinvent yourself but really don’t know what to REINVENT yourself to?
Pam Perry, PR Coach & Social Media Expert

You just want to know: “What do I want to be when you grow up” now?

To find an answer to this question, here are the 10 questions you should ask yourself when determining how to rebrand & reinvent.
This assessment will help you find your a niche in which you will specialize in and monetize to create a career that will give not only financial freedom – but pure joy and bliss!

 As you think of the answers, put them in a “reinvention” journal:

  • How would you spend your time if you didn’t have to work?
  • What are your hot buttons?
  • What activities make you excited and you lose track of time?
  • What do people say you’re good at?
  • What do I have an aptitude for?
  • What type of training has your time or your money been spent on?
  • What are you very “for sure” about and love to talk about a lot?
  • What experiences make you unique and marketable?
  •  What have I accomplished or been recognized for?
  • Which of the above areas has the least competition?
  • Which of the above areas pays high rates?
Now, you have a guide on how to monetize or rebrand your career.

Your first step is to “rebrand” yourself by becoming a known expert in a niche. 
We can help. Brand like a superstar…but first, LAUNCH!


Get your free ebook.

Reinvent Yourself: Learn to Monetize Your Expertise and Experiences