Pam Perry Brand

Friday, September 28, 2012

Pam Perry PR: 3 Tips for Authors

Read the new blog:

  1. Learn about marketing and publicity. 
  2. Build a platform. No book will sell without telling others about it - over and over again. Not just once. Word of mouth is the best form of advertising. Creating "buzz" requires a strategy and a strong platform. 
  3.  Once the book is published a lot of authors believe it will sell by itself. Many Christians sway the other way and are too humble to tell anyone about their book. They believe if they put it up on Amazon or tell a few of their "yes buddies" it will take off. NOT!  
 Just like any product that is sold for cold cash, it must be marketed and promoted in order to sell. It takes money to make money.

Read entire Article by Pam Perry at:

Tuesday, September 25, 2012

How to create an eBook Cover

Author Pam Perry
The "magic marketing" formula today is to create an "ebook" and give it away - in exchange for a "good" email address.  

And the one with the most email addresses wins.  :)

It's done all day, every day on the internet. Smart and savvy internet marketers do this.

They know how to make the "ebook" look so inviting.

Really, it's just a pdf but hey, we imagine it as a "real" book.

So, how do they create those cute "ebook" covers?


They use a software and create them in minutes.
 Anyone can do. It's fast and simple.

One of the best I've found
is from Nancast. Love 'em.

(I recommend them and I am an affiliate too -
just being honest. But I don't recommend anything
I don't absolutely love!)

Thursday, September 20, 2012

Radio Show with Pam Perry & Deborah Owens: How to Be Your Own PR Person

This is an interview I did with Deborah Owens on the Wealthy Radio Lifestyle show.  The Wealthy Lifestyle Radio is a talk show which shares  how to lead a life style consistent with achieving financial success.

deborah owens
Deborah Owens,
 Marketing The Message FROM DEBORAHOWENS.COM Pam Perry is known as the “PR Guru”, “Marketing Whiz” and “Social Media Expert” by the national media such as Detroit Free Press, Publisher’s Weekly and Gospel Today magazine.
Perry has arguably been one of the more high-powered and visible figures in public relations. Her career serves as a notable example of the potency that personally handled promotion has acquired in the mass media.  Perry’s rise in the wrangling world of publicity began when she worked in public relations and advertising. Learning the business from the inside out, Perry became a PR agent and eventually formed her own firm, BART (Blacks in Advertising, Radio & Television), a nonprofit networking organization for African Americans in the media.
Wondered what is a PR coach anyway and how can a coach help you in your publishing career? Think about this: though you’re qualified to play the game, wouldn’t you want someone there to help through the rough spots and give you pointers as they see you play. A good coach gives you play-by-play advice, motivation and instruction to help you win the game. Get the one-hour Book PR Coaching by Pam Perry and Learn: What is digital evangelism
  • What is platform & how every Christian author must have one
  • How to set goals and measure publishing success
  • What conferences to attend in 2009 to make publishing connections
  • The secrets to getting a good media list & a killer press kit
  • What the media really want!
  • The importance of audience building and how to garner response from your target audience
  • Key mistakes most new authors make
  • New media and how to do virtual book tours
  • Social Media strategy and tactics and FREE tool
Hear the interview, leave a comment, let me know what you think: click here
thank you

Wealthy Radio Lifestyle Show with Deborah Owens (as seen in Essence Magazine) - Radio Shows and Podcasts of Pam Perry

Tuesday, September 4, 2012

What is Branding? [Podcast]

What is your brand promise? Who do people say YOU ARE? Are they confused? Are you?

 Branding is a way you can:

• Affirm your value to the market place

• Highlight your unique selling point

• Establish your reputation and create a loyal “fan” base

• Attract your core target audience and garner customers

It takes a long time build up substantial “brand equity” – don’t destroy it because you have a new idea. Stick with your logo, tagline and other elements you have set in place. You want to get to the point with your brand so that it is embedded into the subconscious minds of your audience.

What is Branding? [Podcast]

Unleash Your Inner Expert & PR 2.0 Talk (made with Spreaker)

 The essence of a business/client relationship starts from a place of trust.

A blog is the first place online to build trust and share your expertise.

What are some ways that you can give value first and build trust?
  • Give away an ebook
  • Write articles, blog, newsletters
  • Do reviews, share industry info
  • Give Tips (put in list formats)
  • Podcast & do videos
  • Write columns & get PR
  • Host teleclasses
  • & freely giving your time online and offline making friends and making a difference