Pam Perry Brand

Thursday, October 18, 2012

Sneak Peak - SistaSense Power Circle 2013 Conference + Expo

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Those that show up, go up!

At the heart of my SistaSense Power Circle series is one very special phrase, “The Success of Your Business Depends on the Company You Keep.”


When you look around your business and your life, who is there to lift you up and push you forward. I want to expand your power circle by inviting you into mines.
  • NOW is the time to transition from wishing your dreams into reality to working on them
  • NOW is the time to learn from experienced business professions genuinely invested in your success.
  • NOW is the time to get direction, seek out support, and build a power circle of your own.
This series is overflowing with motivation, information, and powerful connections. We are going to show you how to become a leader, build your brand, fix your finances, enhance your blog, take your marketing to the next level and ultimately live your best life.

Register Now and Reserve Your Virtual Seat

Make plans to be there.

Power Circle. Join us.

Sunday, October 14, 2012

PR coach tip: Do something different. Stand out.




Be you. Be authentic. Shine your light – and give God the glory and you’ll be blessed.

That’s the bottom line. That’s success, true success.

Thursday, October 11, 2012

Lisa Price of Carol’s Daughter Talks ‘Brand’ Building by Karen Taylor Bass


Lisa Price of Carol's Daughter

So, how do A-list celebrities and corporations secure that ultimate public relations campaign that has them on everyone’s lips?

First, let’s talk about what public relations entails: fostering public goodwill and creating a favorable opinion for a product, person, or thing. Basically, it attracts consumer attention to a product and is generally a well planned campaign. Public relations is not about creating a one-shot hype campaign, planning a special event, and hosting a party for the media. That’s called publicity.


Lisa Price of the popular and multimillion-selling natural haircare company Carol’s Daughter certainly secures A-list PR now, however, that was not always the case. So what did she do?
She created both short-term and long-term plans, hired top-notch professionals – strategic marketing and brand expert Steve Stoute, along with celebrity endorsers including Will and Jada Pinkett Smith and Mary J. Blige — to promote her brand and business.

Most burgeoning stars and business owners hire a publicist, which can range from $2,500 to $10,000 a month. It is possible to do it yourself, and as the PR expert, I’m going to show you how.

These strategies will not only get you started; they will empower you to win and standout from the competition:

1. Define your message: Take the time to write and research what you want to convey, identify your target audience, your strengths, niche, and specify what you are offering that is different from your competition. It’s not always about being the best – it’s about being consistent and giving the same experience each time.

2. Create a logo: A logo also called the identity is the heart of your company and brand. The identity becomes the face for your brand and it must reflect the essence of what your company represents. While you might think that you can create a logo yourself, consider that a company can spend millions of dollars to develop just one logo. I suggest using a professional. Visit graphic design organization sites such as AIGA and Graphic Artists Guild.

3. Disseminate your message appropriately: What tools will you use to spread your message (press release, biography, blog, etc.)? If you want to get the most out of your budget, start with a press release and a biography (highlights of your success), a well-written biography can range from $500 – $3000. Also, begin to blog about your expertise and offer tips to garner media attention.

4. Monthly press release: This is generally used to announce something new with your company – it can be a product, award, new hire or new client. Press releases typically range from $250-$1000. Black News and National Newspaper Association each cost about $150 and will send out your press release to over 50,000 consumers. NNPA will send your press release to all the national black newspapers (over 270), and it will also send you a PDF of each story that is written about you or your product).

Having an interesting and compelling press release is a sure-fire way to guarantee coverage. My soft cover and e-Book, You Want Caviar But Have Money For Chitlins: A Smart Do-It-Yourself PR Guide For Those A Budget, provides step-by-step tips along with a diagram to write an A-List release.

5. Website: This is your ultimate marketing tool to running a profitable business with an international presence. You will need to hire a Web designer or a Web hosting company to create the site. Visit Website Solutions.


About the guest blogger: She is the author of THE BRAND NEW MOMMY (coming out November 20, 2012)

Karen Taylor Bass, The PR Expert, provides entrepreneurs, corporations, and mompreneurs with essential branding, marketing, and public relations coaching; www.karentaylorbass.com and www.taylormademediapr.com.

Follow her on twitter @PREXPERT to read her daily tips on boosting your brand and @TheBrandNewMom for strategies on renewing and re-defining mommy-hood.

First posted: at The Brand New Mommy Blog ==> Lisa Price of Carol’s Daughter Talks ‘Brand’ Building
Go her website and download the free PR Journal to help your brand! 

Wednesday, October 3, 2012

Leesa Renee Hall: Is Your Faith Keeping You Broke? (Podcast)

Hear the interview with me and Leesa Renee Hall  
on the topic of "Is My Faith Keeping Me Broke?"
 
...Let's get real here. We're being called to shine our light in the marketplace...BUT many of us are broke, busted and disgusted!  


If your faith has been screaming for a better way to do sales, searching for a way to persuade prospects and captivate clients using universal truths, I invite you to an exciting virtual summit taking place October 9-18, 2012.

The Faithfully Rich Breakthrough Series features 15 luminaries who will teach you how to merge business, faith and sales into a successful blueprint.

In a hurry? Click on the link below: 
 

Here are just some of the things you'll learn attending the Faithfully Rich Breakthrough Series:

  • The 5 steps to help you become mask-free and reach your biggest goals
  • How to be of "Service from the Stage" without over-giving
  • How to use personality typing to attract people who want to give you money
  • The 2 destructive mentalities that prevent abundance from flowing in your life
  • The top 3 reasons why you're struggling with selling
  • Why prospecting is, and always will be, the foundation of success
  • How to secure media attention WITHOUT using a press release 
  • What is a Sales Strength Profile™ and how it will help you feel more confident in sales
  • How to use the power of music to break free of obstacles holding you back from your sales success
  • The #1 reason why Light Bearers are so critical to the marketplace today
  • The true purpose of marketing, and why "attraction" doesn't work
  • The drastic steps you need to take to improve your sales
  • The power of spiritual selling and how to use it to manifest exactly what you want
  • The 3 ways to benefit from your blessing
  • The 3 P's to discovering your faithfully rich niche
  • And much more!

The host of the Faithfully Rich Breakthrough Series, Leesa Renee Hall, is bringing together bestselling authors, success coaches and international speakers to share these tactics with you.  

From October 9-18, 2012, we'll share our tactics for making an impact without manipulating, without deceiving and without creating illusions.

There's no travel, no time away from the office and you get access to all the live calls FREE. 


on the topic of "Is My Faith Keeping Me Broke?"  

Go to: http://www.blogtalkradio.com/ministrymarketingsolutions



Leesa Renee Hall: Is Your Faith Keeping You Broke? 10/03 by Pam Perry PR Coach | Blog Talk Radio