Tuesday, December 31, 2013
Monday, December 30, 2013
This year will be better, right? You know the definition of insanity? Doing the same thing over and over trying to get different results. So, it’s time to make some changes. Take a look at the man (or woman in the mirror). Time to make THAT change. What are you going to do differently this [...]
The post 7 Tips to Keep your New Year’s Resolutions (video) appeared first on Pam Perry PR & Branding Solutions.
via Pam Perry PR & Branding Solutions http://www.pamperrypr.com/7-tips-to-keep-your-new-years-resolutions-video/
Saturday, December 7, 2013
Saturday, November 16, 2013
Tuesday, November 12, 2013
Saturday, October 26, 2013
Wednesday, October 23, 2013
Monday, October 14, 2013
Turn your content into passive income. It’s easy. …Jack Canfield is doing it …David Bach is doing it …The radio personality Dr. Laura Berman is doing it …And fitness gurus/authors Jillian Michaels and Denise Austin are doing it, too. So are many authors and experts you’ve never heard of, many who’ve never written a book, [...]
The post How to turn your book/expertise into passive income appeared first on Pam Perry PR & Branding Solutions.
via Pam Perry PR & Branding Solutions http://www.pamperrypr.com/how-to-turn-your-bookexpertise-into-passive-income/
Thursday, October 3, 2013
Friday, September 27, 2013
Dr. Laureen Wishom was born in Detroit, Michigan and currently resides in Houston, Texas.
She is an award-winning Growth, Success & Acceleration/Healthy Living & Lifestyle Coach. She specialize in 1) Brand Positioning, 2) Marketplace Visibility 3) Business Growth, 4) Career Success, and 5) Revenue Acceleration.
She has received numerous awards including Houston's 50 Most Influential Women Award and the national Stevie® Award for Mentor of the Year.
She believes that Fit, Fine & Fabulous happen when you are willing to make some radical decisions and take some drastic steps in your career, business and life!
Thursday, September 19, 2013
Friday, September 13, 2013
Patti Webster had the “who’s who” of celebrity clients including Mary Mary, BeBe and CeCe Winans, Usher, Janet Jackson, Chris Paul and Alicia Keys, died, Friday, September 13. She was only 49. Wow. I’m shocked. Stunned. I found out from a mutual colleague in the business that our PR sister has gone on to glory. [...]
via Pam Perry PR & Branding Solutions http://www.pamperrypr.com/patti-webster-superstar-publicist-gone-too-soon/
Thursday, August 22, 2013
Today I’m writing about a unique chance to get more publicity in America’s biggest media outlets by attending Steve Harrison’s National Publicity Summit, October 16-19 in New York City, a one-of-a-kind conference where you’ll get to personally meet more than 100 top journalists and producers and pitch your story to them, one-on-one and face-to-face.
To ensure everyone gets enough one-on-one time with the media, Steve is only admitting 100 attendees, so go here now for the details or risk missing out:
All the above media were represented at previous Summits and Steve expects most to return, along with journalists and producers from many other top national TV shows, radio programs and big-time print media.
Having a face-to-face meeting with an editor or producer dramatically increases the chances they’ll write about you — or put you on their show.
When you grab your info packet, you’ll see some of the results Steve’s previous Summit attendees have gotten including how:
- Ron & Lisa Beres were booked on the Today Show.
- Steve Shapiro was the subject of a big story in “O the Oprah Magazine” after meeting the writer at my Summit.
- Lauri Loewenberg appeared on both ABC’s The View and Good Morning America.
- Jim Vonmier got on the CBS Evening News and Early Show as a result of the training and contacts we gave him.
- Kelly McCloskey used what she learned to get booked on Oprah.
- Barry Spilchuk was interviewed on Fox News Channel within just five hours of meeting the producer at the Summit!
- Sandy Clemmons got written-up in Health Magazine, Money Magazine and TV Guide — all from meeting journalists face-to-face at my Summit. Even better she says since attending her royalty checks have gone up over 700%!
- and many, many others!
How to Get in Front of the Media: like CNN, 48 Hours, ABC's The View, Fox News and the Today Show
Want to be interviewed on top TV shows like CNN, 48 Hours, ABC’s The View, Fox News and the Today Show? Would you like to get written up in major national publications like Health, Redbook, Time, Family Circle, O the Oprah Magazine, Entrepreneur, People, INC., Parents or the New York Times? Today I’m writing about [...]
via Pam Perry PR & Branding Solutions http://www.pamperrypr.com/how-to-get-in-front-of-the-media-like-cnn-48-hours-abcs-the-view-fox-news-and-the-today-show/
Saturday, August 10, 2013
Friday, August 9, 2013
YOUR network determines your net-worth, as my mentor often says. And I hang with some fabulous folks. I was honored (again) to be one of the top 10 of the 50 Fabulous Black Business Women Online in the Business Experts and Service Professional’s category. What a blessing. This magazine is so hot – I just [...]
via Pam Perry PR & Branding Solutions http://www.pamperrypr.com/50-fabulous-women-entrepreneurs-2013-edition/
Thursday, July 18, 2013
Wednesday, July 10, 2013
You just published a book and ask what’s next? For independent authors, the true test of perseverance starts on this stage: marketing. Even well-known authors must promote their books. Big publishers spend 80% of their marketing budget on 20% of their top sellers because they are sure that they will get a return on their [...]
via Pam Perry PR & Branding Solutions http://www.pamperrypr.com/2189/
Thursday, June 13, 2013
It is always a plus to have a Top 10 List on a topic that interests your ideal clients. A Top 10 List can demonstrate your understanding of their issues, provide concrete information they can use immediately, tastefully promote your products, services and invite them to take a next step (e.g. opt-in to a new [...]
The post Top 10 Reasons To Have a Top 10 List by Dr. Laureen Wishom appeared first on Pam Perry PR & Branding Solutions.
via Pam Perry PR & Branding Solutions http://www.pamperrypr.com/top-10-reasons-to-have-a-top-10-list-by-dr-laureen-wishom/
Wednesday, June 5, 2013
Live in the Moment. Tweet that!
....don't always worry about what your "next line" is supposed to be
what you're supposed to do next there's no script
live your life in this moment
now be in this moment
twenty years from now
you will be sitting in a different seat in this stadium
and you will be lying in a field looking up at the clouds and you will be holding a
patient's hand walking into surgery
and you will be grading for evaluating a student's asst
and you'll be sitting on the sidelines of your daughter's soccer practice and
you will be standing behind this podium
be right there
and nowhere else in that moment
soak it all in
Tuesday, June 4, 2013
(Go here to sign up at http://www. brandingsuperstaruniversity. com)
To your Superstar Success,
06-04-2013 - Final Reminder about Tonight's Teleclass
Wednesday, May 22, 2013
Launching your book needs a lot of pre-publishing work. You want your book’s audience to know you, like you, and trust you. I urge new authors, and even experienced authors, to do the pre-marketing and creating a platform that makes their book a success BEFORE it’s published, either online or in print.
Here’s Pre-Marketing Steps to Work on Now
1. Create 5-10 informational and how to articles for www.Ezinearticles.com or www.hubpages.com–these high-traffic sites with many 1000′s visiting each day ( your site has about 50-300 a day) will show your audience your information. Be sure to attract your best audience in your resource box with a compelling free eBook, newsletter, special report, or Youtube video tips at your site. Submit each original article to one article site to stay within Google’s duplicate content rule and your own book selling site will get a lot more targeted visitors. If they read your article and visit your site, they are already pre-sold.
2. Create your book-selling Web site or add a sales letter to your business Web site. When your article readers visit your site, they also need a reason to buy, so be sure to put up a strong, short sales letter with plenty of testimonials.
3. Know the BIG 3 Marketing Machine that is still the # one way to get big sales. 1. Create a great selling BLOG site. 2. Submit once a week an article that shows you as the expert to high-traffic sites and blogs like hubpages 3. Write a stellar book that really engages your best audience– and shows you as the savvy expert.
4. Install Word Press (see the MMS site YOU NEED A BLOG TAB) on your site. Put up valuable content that illustrates your expertise and pulls your audience to purchase your book or your service. Share this link at Twitter and other social networks.
5. Comment on other high-traffic blogs that reach your particular audience or join a few social networking groups at Linkedin and comment when you can to show your wisdom.
6. Create a twitter account and start sharing tips from your expertise. Also stay in touch with your core audience there or gurus in your field. Connect your twitter tweets to show up at your Facebook fan page and your profile page on Linkedin, using hootsuite.com.
7. Send how to tips ( 5-7) from your book as press releases. They’ll be more likely to get published. Media wants how to’s not promotional stuff.
8. Know and write your book’s 9 “Essential Hot Selling Points.” That will include a list of 5-10 benefits (not features), your best audience, and your best title and cover, the # 1 hot selling point that sells at least 25% more books.
Know these before you even write your book, so it speaks more personally to your audience. If you have many audiences as many beginners think is great, speaking to general audiences dilutes your message and the word-of-mouth sales that come from reader satisfaction.
While this all looks like a lot of work, your book sales will wither and die without these publicity, promotion, and marketing supports for your book’s success. Commit to this and get help from a coach.
By Judy Cullins: for more info go to: http://www.bookcoaching.com/tips-writing-a-book.php?hop=pamperry
via Social Media PR Solutions http://www.socialmediaprsolutions.com/build-your-platform-before-you-publish
Pam Perry is a PR Coach and social media professional. She is the President/CEO of Social Media PR Solutions, LLC.
Her public relations and advertising career spans over two decades.
She is an award-winning social media strategist.
She spent the first ten years of her career working in ad agencies and secular media. She has dedicated the past ten to ministry marketing and social media. http://www.facebook.com/pamperryfanpage
Our purpose is to provide Social Media, Marketing and public relations SOLUTIONS for your business or organization to help you stand out, get exposure and build Quality Relationships within the media and multicultural marketplace
via Social Media PR Solutions http://www.socialmediaprsolutions.com/transform-your-small-business-with-social-media-powerpoint-presentation
Tuesday, May 14, 2013
Thursday, May 2, 2013
Wednesday, April 24, 2013
In What Others Are Saying About Fit, Fine & Fabulous – Part 1, I introduced the first three notables who provided their insight and reviews.
Now here are the last three individuals who took the time to review the first four chapters of the book.
Fit, Fine & Fab Reviewer #4:
Johnny D. Gentry Jr. is a retired educator and a certified vocational supervisor. He has spent his life mentoring and helping youth obtain scholarships.
Here’s what Johnny had to say:
Fit, Fine & Fabulous Reviewer #5:
Angela M. Pettit is currently working on her doctorate and has been featured in Essence magazine as a ‘Power Player’ and the Inspirational Woman Magazine’s ‘International Jetsetter”.
So here is what Angela has to say:
Fit, Fine & Fabulous Reviewer #6:
Terri Zwierzynski is the Chief Freedom Officer at Solo-E (www.Solo-E.com). Since 2003 Solo-E has been dedicated to supporting Solo Entrepreneurs worldwide – who desire the financial and creative freedom of entrepreneurship without the sacrifice of personal freedom.
Thursday, April 18, 2013
The 8 step social media strategic planning process used with major corporations and agencies world-wide. #socialmediaswag Creating Winning Social Media Strategies in 8 Steps For weekly LIVE Q&A Sessions to get answers on the spot about social media marketing, go to www.BrandingSuperstarUniversity.com
The post Creating Winning Social Media Strategies in 8 Steps appeared first on Pam Perry PR & Branding Solutions.
via Pam Perry PR & Branding Solutions http://www.pamperrypr.com/socialmediaswag/
Wednesday, April 17, 2013
Friday, April 5, 2013
Be innovative. Stay relevant. Be consistent. COMPOUND effect.
See www.PamPerryPRCoach.com too and join www.ChocolatePagesNetwork.com!
Monday, March 18, 2013
Does your marketing plan help you generate new prospects each week and then convert them to paying clients?
Are you getting the bottom line results you want from your marketing efforts?
To get the results you want, your clients must trust you, believe in you first, and then in your products or services. Studies have shown that people buy from those that they know, like and trust. Your clients want to buy from companies that exceed their brand promise. Who go beyond the expected? Who surprise their customers by demonstrating a level of commitment one generally associates with family.
After all, you wouldn't buy a car if you didn't think it could get you home. Nor would purchase a car from a dealer you thought was robbing you on the price or if the dealer might not stand behind the engine if it fell out as you drove it off the lot. Below are 6.5 tips on how to build trust and build your business.
1. Over-deliver to Get Referrals
When you need a doctor or lawyer or a great restaurant you ask a friend for a referral. You ask because you trust the recommendations of people you know. Don't wait for the occasional referral to come in spontaneously. When you stand out from the rest by going above and beyond what a customer expects, it makes it easier to implement a client referral system to generate new referrals.
2. Get Testimonials
Having credentials are great, having much experience is even better, but people pay more attention to what others have to say about you. Pick up the phone and call your customers to ask what they thought of your products or services, what they liked about it and how it was helpful. You can edit their comments and obtain permission to use the edited comments as testimonials in your marketing materials.
3. Give Something Away
When you give people something, regardless of the cost, they are more likely to trust you and return the favor by buying something from you. It is known as the Law of Reciprocity. Make it work for you. You can use an E-book, articles, a workshop, teleseminar or free demonstration to build familiarity and ultimately trust in you and your product.
4. Give Examples
Tell a story instead of making claims about your product or services. Use case studies to tell what you did for whom and the difference it made in their life or their business. Use numbers, people like information such as: 'increased their bottom line by 30 percent. With the right brand story, a brand worth believing in will not be forgotten.
5. Personalize Your Marketing
People do business with people. Help prospects get to know you and trust you. Let your passion, professionalism and personality come across in your marketing materials. Include a picture of yourself, with a smile, in a prominent place on your marketing materials... but not on your business card. When you're at a convention or other relevant events, share this information on your blog, tweets and other social media outlets.
6. Stay in Touch
The people you see and talk to on a regular basis are usually the ones you trust the most. Communication is a key ingredient for developing trust. If you sell services or high-end products, a personal phone call is one of the best ways to answer prospects' questions, and to build trust. Maintain contact with your prospects and clients regularly and ask for their opinion.
6.5. Reduce Perceived Risk and Provide Value and Benefits
A buyers' biggest concern is how well your product or service will perform. Providing a guarantee makes a big difference, but in most cases it's not going to make the sale. You must clarify the value and then define the benefits you provide. Be sure to state your commitment to seeing that your clients are not only happy, but ecstatic about your product and services.
In conclusion, remember - people who win trust are open, visible and engaging. These tips are not marketing "gimmicks," but they are critical to developing ongoing relationships. Trust is built and maintained by many small actions over time. But above all - deliver!
Want to be a High Six Figure+ Woman? Then Follow Me.
My story is probably not very different from yours. I worked in corporate America for 15 years. I started in an entry level position and climbed my way to the management level. It was a dreadfully slow process and I was getting tired of climbing the ladder one rung at a time.
During that period of my life, I did not understand the "From Visioning Great to Successing Great" process so I did not know that it was possible to climb, build a ramp and then leap several levels.
During those 15 years, I dreamed about starting my own business. I kept talking myself out of it. I was afraid. Afraid I would fail and not be able to get a comparable job. Afraid I didn't have what it took to succeed. Unfortunately, that fear kept me trapped in corporate life year after year. And without a career plan, my advancement stalled.
Then one day I stepped out; I started my coaching and consulting practice. I joined that elite group of people who worked 40+ hours to their employer and another 30+ to building their business.
It was time for my year-end evaluation. I had performed well during the year; in fact, I saved my employer $750,000 due to my outstanding negotiating skills. I received rave reviews from my boss and then she told me: "You will receive a 3% salary increase". I was stunned; I decided that I was leaving corporate for good. Twelve years later, my company is known as a premier Career Success and Business Growth Company and I an award-winning Career Success and Business Growth Expert hailed as the "Million Dollar Solutionist".
Are you ready to succeed? Let me help you reach your dreams!
Sunday, March 10, 2013
We are told to BRAND YOURSELF. Sounds simple enough. With today’s social media, that should be easy. But what I’ve realized since doing the Branding Superstar University Teleclasses, many don’t BRAND or promote because they really don’t know your TRUE brand identity. You have a lot of skills, abilities and experiences – and a dream [...]
The post Social Media Swag Step 2: Make Digital Footprints in the Sand appeared first on Pam Perry PR & Branding Solutions.
via Pam Perry PR & Branding Solutions http://www.pamperrypr.com/social-media-swag-step-2-make-digital-footprints-in-the-sand/
Wednesday, March 6, 2013
With today's technology it's easier than ever to market just about anything, from widgets to your self-published book.
The internet has made it possible to connect with like minded people across the globe and share life's experiences, knowledge and business opportunities. Not only has the internet made it easier to market your product but it has made it less expensive than it ever has been reach a wider group of people or a target audience, putting more power into the hands of the average person.The playing field has been leveled so that the independent author can compete with the well known author in a way that wasn't even thought of not so many years ago. One of the very reasons that self publishing has taken off in popularity in recent years is the same reason you will be successful at marketing your book to your readers.
One thing every author must do is build their author's platform. Get the word out about your book and yourself. Prove yourself to be an expert in your field by creating a blog and contributing to it on a regular basis.
Connect with an audience that share the same interests that your book's niche covers and add to the discussion. When people start to listen to you and start to find your message informative and helpful they will want to read more of what you have to say and buy your book.
Ask people to accept your book for free in exchange for an honest review. Book reviews are one of the best marketing ideas for your new book. Most people in today's market rely on the reviews and ratings from people who have read a book to help make their decisions. You can and should use this to your advantage.
Creating a website for your book should be one of the first things you do. A website will help get the word out about your book and help your readers get to know you. Make the communication with your readers personal, tell them about yourself and even include an excerpt from your book or even a chapter or two, to get them interested. You can even give away a few copies of your book and ask the readers to leave an honest review and any thoughts they have.
Social media is a powerful tool in marketing your book. Post a message about your book on your Facebook page and include a link to the sneak peek you have on your website, also ask all of your friends to help you get the word out. Networking has never been so easy.
Your book's cover can entice potential readers to take a closer look at your book. The cover is another one of those things best left to a professional since it is so important in the marketing of your book. Unless you are a professional cover designer get a professional.
There are several ways you can market your book and with some research, hard work and creativity you can make a splash.
To know more about self book publishing and marketing, you may visit our blog at http://selfbookpublishers.com/
Article Source: http://EzineArticles.com/7530126
Sunday, March 3, 2013
We are in the information age. And a lot of Baby Boomers (me included) are a little intimidated by technology. The digital divide is real. It is my mission to close the gap and to get people to see how social media and technology is just another communication tool. It’s like public relations on steroids. [...]
via Pam Perry PR & Branding Solutions http://www.pamperrypr.com/7-steps-to-social-media-swag/