Pam Perry Brand

Monday, March 18, 2013

Branding Superstar tips from Dr. Laureen Wishom

Is your current marketing strategy helping you earn as much as you'd like?

Does your marketing plan help you generate new prospects each week and then convert them to paying clients?

Are you getting the bottom line results you want from your marketing efforts?


To get the results you want, your clients must trust you, believe in you first, and then in your products or services. Studies have shown that people buy from those that they know, like and trust. Your clients want to buy from companies that exceed their brand promise. Who go beyond the expected? Who surprise their customers by demonstrating a level of commitment one generally associates with family.

After all, you wouldn't buy a car if you didn't think it could get you home. Nor would purchase a car from a dealer you thought was robbing you on the price or if the dealer might not stand behind the engine if it fell out as you drove it off the lot. Below are 6.5 tips on how to build trust and build your business.

1. Over-deliver to Get Referrals
When you need a doctor or lawyer or a great restaurant you ask a friend for a referral. You ask because you trust the recommendations of people you know. Don't wait for the occasional referral to come in spontaneously. When you stand out from the rest by going above and beyond what a customer expects, it makes it easier to implement a client referral system to generate new referrals.

2. Get Testimonials
Having credentials are great, having much experience is even better, but people pay more attention to what others have to say about you. Pick up the phone and call your customers to ask what they thought of your products or services, what they liked about it and how it was helpful. You can edit their comments and obtain permission to use the edited comments as testimonials in your marketing materials.

3. Give Something Away
When you give people something, regardless of the cost, they are more likely to trust you and return the favor by buying something from you. It is known as the Law of Reciprocity. Make it work for you. You can use an E-book, articles, a workshop, teleseminar or free demonstration to build familiarity and ultimately trust in you and your product.

4. Give Examples
Tell a story instead of making claims about your product or services. Use case studies to tell what you did for whom and the difference it made in their life or their business. Use numbers, people like information such as: 'increased their bottom line by 30 percent. With the right brand story, a brand worth believing in will not be forgotten.

5. Personalize Your Marketing
People do business with people. Help prospects get to know you and trust you. Let your passion, professionalism and personality come across in your marketing materials. Include a picture of yourself, with a smile, in a prominent place on your marketing materials... but not on your business card. When you're at a convention or other relevant events, share this information on your blog, tweets and other social media outlets.

6. Stay in Touch
The people you see and talk to on a regular basis are usually the ones you trust the most. Communication is a key ingredient for developing trust. If you sell services or high-end products, a personal phone call is one of the best ways to answer prospects' questions, and to build trust. Maintain contact with your prospects and clients regularly and ask for their opinion.

6.5. Reduce Perceived Risk and Provide Value and Benefits
A buyers' biggest concern is how well your product or service will perform. Providing a guarantee makes a big difference, but in most cases it's not going to make the sale. You must clarify the value and then define the benefits you provide. Be sure to state your commitment to seeing that your clients are not only happy, but ecstatic about your product and services.

In conclusion, remember - people who win trust are open, visible and engaging. These tips are not marketing "gimmicks," but they are critical to developing ongoing relationships. Trust is built and maintained by many small actions over time. But above all - deliver!

Dr. Laureen is the CEO of Masterpiece Solutions and the Global Association of High-Achieving Women. She is committed to helping high-achieving women worldwide spark their professional career path and ignite their company's future growth.
Article Source: http://EzineArticles.com/3670732

Want to be a High Six Figure+ Woman? Then Follow Me.


My story is probably not very different from yours. I worked in corporate America for 15 years. I started in an entry level position and climbed my way to the management level. It was a dreadfully slow process and I was getting tired of climbing the ladder one rung at a time. 

During that period of my life, I did not understand the "From Visioning Great to Successing Great™" process so I did not know that it was possible to climb, build a ramp and then leap several levels.


During those 15 years, I dreamed about starting my own business. I kept talking myself out of it. I was afraid. Afraid I would fail and not be able to get a comparable job. Afraid I didn't have what it took to succeed. Unfortunately, that fear kept me trapped in corporate life year after year. And without a career plan, my advancement stalled.

Then one day I stepped out; I started my coaching and consulting practice. I joined that elite group of people who worked 40+ hours to their employer and another 30+ to building their business.

It was time for my year-end evaluation. I had performed well during the year; in fact, I saved my employer $750,000 due to my outstanding negotiating skills. I received rave reviews from my boss and then she told me: "You will receive a 3% salary increase". I was stunned; I decided that I was leaving corporate for good. Twelve years later, my company is known as a premier Career Success and Business Growth Company and I an award-winning Career Success and Business Growth Expert hailed as the "Million Dollar Solutionist".
Hear Dr. Laureen LIVE on Branding Superstar University.....

  Are you ready to succeed? Let me help you reach your dreams!


Join us Tuesday on the Branding Superstar University Teleclass: www.BrandingSuperstarUniversity.com

Promote Your Page Too

Sunday, March 10, 2013

Social Media Swag Step 2: Make Digital Footprints in the Sand

We are told to BRAND YOURSELF. Sounds simple enough. With today’s social media, that should be easy. But what I’ve realized since doing the Branding Superstar University Teleclasses, many don’t BRAND or promote because they really don’t know your TRUE brand identity. You have a lot of skills, abilities and experiences – and a dream [...]


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via Pam Perry PR & Branding Solutions http://www.pamperrypr.com/social-media-swag-step-2-make-digital-footprints-in-the-sand/

Wednesday, March 6, 2013

Self-Published Book Marketing

With today's technology it's easier than ever to market just about anything, from widgets to your self-published book.

 

 The internet has made it possible to connect with like minded people across the globe and share life's experiences, knowledge and business opportunities. Not only has the internet made it easier to market your product but it has made it less expensive than it ever has been reach a wider group of people or a target audience, putting more power into the hands of the average person.

The playing field has been leveled so that the independent author can compete with the well known author in a way that wasn't even thought of not so many years ago. One of the very reasons that self publishing has taken off in popularity in recent years is the same reason you will be successful at marketing your book to your readers.

One thing every author must do is build their author's platform. Get the word out about your book and yourself. Prove yourself to be an expert in your field by creating a blog and contributing to it on a regular basis.

Connect with an audience that share the same interests that your book's niche covers and add to the discussion. When people start to listen to you and start to find your message informative and helpful they will want to read more of what you have to say and buy your book.



 Ask people to accept your book for free in exchange for an honest review. Book reviews are one of the best marketing ideas for your new book. Most people in today's market rely on the reviews and ratings from people who have read a book to help make their decisions. You can and should use this to your advantage.

Creating a website for your book should be one of the first things you do. A website will help get the word out about your book and help your readers get to know you. Make the communication with your readers personal, tell them about yourself and even include an excerpt from your book or even a chapter or two, to get them interested. You can even give away a few copies of your book and ask the readers to leave an honest review and any thoughts they have.

Social media is a powerful tool in marketing your book. Post a message about your book on your Facebook page and include a link to the sneak peek you have on your website, also ask all of your friends to help you get the word out. Networking has never been so easy.

Your book's cover can entice potential readers to take a closer look at your book. The cover is another one of those things best left to a professional since it is so important in the marketing of your book. Unless you are a professional cover designer get a professional.

There are several ways you can market your book and with some research, hard work and creativity you can make a splash.

When you self book publishing, you must have strong knowledge about self book marketing. 



To know more about self book publishing and marketing, you may visit our blog at http://selfbookpublishers.com/

Article Source: http://EzineArticles.com/7530126

Sunday, March 3, 2013

7 Steps to Social Media Swag

We are in the information age. And a lot of Baby Boomers (me included) are a little intimidated by technology. The digital divide is real. It is my mission to close the gap and to get people to see how social media and technology is just another communication tool. It’s like public relations on steroids. [...]


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via Pam Perry PR & Branding Solutions http://www.pamperrypr.com/7-steps-to-social-media-swag/