Pam Perry Brand

Monday, February 2, 2015

How to Sell More by Giving It Away: The Profit in Free

“There is no such thing as a free lunch.,” said Nobel prize winning economist Milton Freidman demonstrating a powerful pricing concept. In the marketplace, if something is free, we are usually being charged for it somewhere else along the line. Conversely, as marketers, if we are strategic in giving product away, we can more than [...]


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