Thursday, July 27, 2017
Wednesday, July 26, 2017
Would it shock you to know that the lowly “About” page is one of the most important on your site? It’s true. Most people, when visiting a website for the first time, will click through to your About page to find out: Who you are What the site is about Learn if there is a [...]
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Sunday, July 23, 2017
If the very thought of PowerPoint makes your eyes glaze over, you’re not alone. The world is filled with incredibly boring presentations, and you’ve no doubt sat through your share of them. All coaches, speakers and authors should be preparing presentations. But how can you ensure your audience doesn’t get bored? By creating engaging, fun [...]
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Monday, July 17, 2017
People judge a book by the title. Your title can have a lot to do with how successful your book and especially your Kindle eBook becomes. And not just how good the words are, but also how it is graphically displayed. Creating a Winning Title It should: Be catchy Be memorable Be relevant Come up [...]
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Wednesday, July 12, 2017
Tuesday, July 11, 2017
Thirty years ago Dr. George C. Fraser had a vision to use networking as the tool to transform African American communities for the better. He wrote the book on networking, literally, it’s called “Success Runs in Our Race: The Complete Guide to Effective Networking in the Black Community.” It’s a book that is a classic and [...]
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Public relations has certainly changed since I started the business more than 25+ years ago. I remember when I was Director of Public Relations for The Salvation Army and we sent our press releases via “fax blasts” – and that was cutting edge. I studied journalism and public relations at Wayne State University and graduated [...]
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Tuesday, July 4, 2017
Would you be interested in landing corporate sponsors to fund your work? Would you like to … Reach a much bigger audience for your work almost overnight? Grow your following and business by 100-250% without spending your own money? Go on a 19-city national book, product launch or speaking tour and have most (if not all) the [...]
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Monday, July 3, 2017
You want a best seller. Well, it can happen. If you have hustle and heart! But what’s stopping you? Oh, that four-lettered word: FEAR. Here’s a big fear we all have when it comes to writing a book: What if no one buys it? While that is always possible, with a little planning and advanced [...]
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Book Marketing Made Easy: If You Write it, They Will Come
Monday, June 26, 2017
In order to sell more of what you offer, whether it’s a book, a program or your speaking services – you have to IDENTIFY YOUR AUDIENCE and CLARIFY YOUR OFFERINGS. Imagine two stores sitting side-by-side in a popular shopping mall. One is your go-to shop for just about everything. They sell garden tools, candy bars, [...]
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Thursday, June 15, 2017
Monday, June 12, 2017
Even if your best friend owns a top publishing company, giving you an immediate “in,” this does not guarantee publishing success. ➡ First, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you have to develop a [...]
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Tuesday, June 6, 2017
The Art of Storytelling Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal. As humans, we love a good story, and when it resonates with us, it can drive us to take action when nothing else can. Think about it. [...]
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Tuesday, May 30, 2017
Thursday, May 25, 2017
Your Authentic Voice
Crush It: You Are Your Brand, Own Up to Your Story
Here’s secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. Your Authentic Voice How you speak and write and even how you act on camera or in an audio interview has the power to instantly identify you to your audience. You can [...]
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Thursday, May 18, 2017
Are you ready to finally write that book you’ve been thinking about? For many speakers, coaches, entrepreneurs and service providers, a book is the ideal marketing tool. It not only perfectly positions you as the expert you are, but it also allows you to reach a much wider audience than you likely could on your [...]
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Friday, May 12, 2017
Overcoming Objections: Defeating Your Top Book-Writing Hurdles You know you need to do it. You’ve had it on your to-do list for years. Your own coach has told you time and again that this is the year you must get your book in print. And yet…nothing. 🙄 It’s not that you don’t recognize the benefits, [...]
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Saturday, May 6, 2017
Here’s a big fear we all have when it comes to writing a book: What if no one buys it? While that is always possible, with a little planning and advanced buzz, it’s highly unlikely. The key is to get others excited about your book, and to get them talking and sharing the news with [...]
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Thursday, May 4, 2017
If you want to get PR, get clients, get paid speaking gigs and make more money …. There’s one simple answer you probably haven’t considered: Write a book. It’s true. This one thing—especially if it’s an actual printed book rather than a Kindle or eBook—has the power to grow your business beyond your expectations. You’ll [...]
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Monday, May 1, 2017
Too many options to publish a book these days! Which one is the right one for you? For many people, writing the book was the easy part. Whether you have a body of work ready to repurpose (such as a blog you’ve maintained for several years) or a ghostwriter, or you just really like to [...]
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Wednesday, April 26, 2017
Pros and Cons of a Traditional Publishing House, Self-publishing, POD Publisher and using Hybrid Publisher
So many authors ask me all the time, “Should I self-publish?” My answer is typically, “YES!” Now, unless you have a ready-made audience anticipating your book (platform), a great agent and real connections in the book industry – you can go the traditional route. But really, first look at your goals for publishing a book. [...]
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Monday, April 24, 2017
There is a “kingdom explosion” going on in the marketplace. Those leaders who heed the call are anointed for business. To be successful in business means that you know your purpose, walk in your calling and make an impact. I’ve been doing ministry marketing full-time since 2000. I remember my first business card and website [...]
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Thursday, April 13, 2017
Life is about balance. I heard Oprah Winfrey say, “You can have everything you want in life – just not all at the same time.” So true. My life is a full circle of events – from my fabulous career to my fabulous life and ebb and flows in between. But my mission remains [...]
The post Make Your Life Like Your Want: Be the “Superstar” Brand and Get Out There appeared first on Pam Perry PR & Branding Solutions.
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Saturday, April 8, 2017
PR 2.0 AND PLATFORM Building is what you need to sell books. So you were inspired to write and nudged to publish and now you are holding your dream in your hands: your book. It was a hard, tedious process – but you did it. It’s so exhilarating. Until you announce it to the world [...]
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Monday, April 3, 2017
Your website is your face to the world. It’s your store. And no matter how many Facebook fans or Twitter followers you have, those social media sites will NEVER replace what your website can do for you as an author. Social Media channels can broadcast your message, brand you, and be the way media “discovers” [...]
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Here's your chance to get national publicity.
If you ever wanted to be interviewed on top TV shows like CNN, ABC's The View, The Real, and the Today Show - here's your opportunity to learn the insider secrets and meet the producers face to face.
Don't miss your opportunity to get written up in major national publications like Health, Time, Family Circle, O the Oprah Magazine, Entrepreneur, People, INC., Parents or the New York Times!
So, because I'm your PR Coach, I'm writing about a unique chance to get more publicity in America's biggest media outlets by attending Steve Harrison's National Publicity Summit, April 26-29, 2017 in New York City, a one-of-a-kind conference where you'll get to personally meet more than 100 top journalists and producers and pitch your story to them, one-on-one and face-to-face.
To ensure everyone gets enough one-on-one time with the media, Steve is only admitting 100 attendees. Right now, only 28 seats for the Summit remain and all discounts vanish after this Friday, April 7th, so go here now for the details or risk missing out:
All the above media were represented at previous Summits and Steve expects most to return, along with journalists and producers from many other top national TV shows, radio programs and big-time print media.
Having a face-to-face meeting with an editor or producer dramatically increases the chances they'll write about you -- or put you on their show.
When you grab your info packet, you'll see some of the results Steve's previous Summit attendees have gotten including how:
Ron & Lisa Beres were booked on the Today Show.
Steve Shapiro was the subject of a big story in "O the Oprah Magazine" after meeting the writer at my Summit.
Lauri Loewenberg appeared on both ABC's The View and Good Morning America.
Jim Vonmier got on the CBS Evening News and Early Show as a result of the training and contacts we gave him.
Kelly McCloskey used what she learned to get booked on Oprah.
Barry Spilchuk was interviewed on Fox News Channel within just five hours of meeting the producer at the Summit!
and many, many others!
Again, only 100 attendees will be admitted, and only 28 spots are left.
The deadline is approaching fast -- 6:00 pm Eastern this Friday, April 7th -- so if you're interested in attending go here now:
To Your superstar Success,
Pam Perry, PR Coach
Monday, March 6, 2017
Tuesday, February 28, 2017
Monday, February 27, 2017
Tuesday, February 14, 2017
Saturday, February 4, 2017
Wednesday, February 1, 2017
In working with hundreds of Christian authors over the last 17 years, I’ve seen a lot of the changes in the marketing and promotions of books. There was a time when authors relied only on publicity to get sales. Imagine that. Today, the current marketing tool every author must have is a website. Here [...]
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Friday, January 13, 2017
Wednesday, January 4, 2017
Social Media Marketing World 2017 is a conference designed to help you master social media marketing and content creation (brought to you by Social Media Examiner). Time to CRUSH IT …. hear these speakers: Guy Kawasaki (author, The Art of Social Media), Mari Smith (co-author, Facebook Marketing: An Hour a Day), [...]
The post Join me and 180+ Social Media Experts at Largest Social Media Marketing Conference appeared first on Pam Perry PR & Branding Solutions.
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Monday, January 2, 2017
Ready to reinvent, reset and REbrand? The beginning of a new year is a great time to write a new narrative. Create a new story. Change things up a bit and be mindful of the goals and dreams you want to reach. It requires staying on your “Ps and Qs “all year. Definition of p’s [...]
The post [Audio] 17 Ps to help you stay on your Qs in 2017 to Achieve Your Dreams appeared first on Pam Perry PR & Branding Solutions.
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