Pam Perry Brand

Sunday, December 31, 2017

The Messy Truth About 2018 and How to Prepare

The Messy Truth About 2018 and How to Prepare

You’ve heard the saying: “Anything worth having is worth fighting for?” So, are you dreams and goals worth the fight? Do you have a battle plan? Is there a strategy in place to defeat your enemies? HOW MUCH FIGHT DO YOU HAVE? Prepare for war. Expect to win. If God be for you, who can [...]

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Saturday, December 30, 2017

Here’s Why Video Matters in Your Marketing Mix

Here’s Why Video Matters in Your Marketing Mix

Have you been ignoring video, hoping it will just go away? Or worse, thinking you can accomplish the same goals without it? I’m here to tell you, video is going nowhere. YouTube is the second largest search engine in the world, and thousands of hours of video are uploaded each and every day. Video clips [...]

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Thursday, December 28, 2017

How to Get Over Your Live Video “FEAR”

How to Get Over Your Live Video “FEAR”

One of the #1 Fears people have is public speaking. And doing video today – well, that’s like the same thing. Especially LIVE videos. OMG! A lot of people suffer from “stage fright” or “video fright” and if you’re among the folk who has with sweaty palms, racing heart, and uncontrolled butterflies—and you’re letting these [...]

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3 Tips for Better Live Videos

3 Tips for Better Live Videos

They’re everywhere. Periscope. YouTube. Facebook. Live video is clearly the hottest thing since Facebook, and marketers in every niche are taking advantage by hosting their own events. Some of them are good. They’re well attended, fun to watch, and you feel like you benefitted from attending. But some of them feel like they’re an afterthought, [...]

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Thursday, November 30, 2017

How to Turn Your Expertise into Multiple Streams of Income [Podcast]

How to Turn Your Expertise into Multiple Streams of Income [Podcast]

Here’s the podcast of me and Michelle Price as we talk about being an “authorpreneur” and how to turn your passion into profit with online courses.  So what now? Well, if you’d like to get more bookings, sell more products and attract new clients and make more money, you need to use this three part [...]

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How to REALLY Monetize Your Book Online [Guest Post by Michelle Price]

How to REALLY Monetize Your Book Online [Guest Post by Michelle Price]

Allow me [Michelle Price] to introduce you to Lauren E. Miller. Google “stress relief expert” and you’ll find Lauren in the top spot (usually). And the she’s the Founder of Stress Solutions University. Lauren and I met when she was launching her latest book “99 Things You Wish You Knew BEFORE Stressing Out.” You see, [...]

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Wednesday, November 22, 2017

21 Tips For Aubrey Perry to Have an Amazing Life

21 Tips For Aubrey Perry to Have an Amazing Life

As my daughter turns 21, I realize that’s a great age to share some more “mama” wisdom. Sure, it’s a landmark birthday – you’re “legal” – whatever. But I see this birthday as a pivot from a fine young lady into an amazing woman.  I won’t rethink about what I should of told myself at [...]

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Wednesday, November 15, 2017

Create a Media Kit for Your Book Launch and Beyond

Create a Media Kit for Your Book Launch and Beyond

  As an author your new job – as you may have already discovered – is as book promoter. You’ll be coordinating interviews, writing guest blogs, managing PPC ads and doing a host of other activities designed to get the word out about your new book. And the best way to create a buzz and [...]

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6 Keys to Success as an Author

6 Keys to Success as an Author

Every author would agree that writing their book was the easy part. Selling it is hard part. Marketing is the real work. Here are six keys you need for success: 1. Email Marketing: You need to have a list. You need to communicate with your list. You need to use an auto responder to manage [...]

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Friday, November 10, 2017

How to Land a TEDx Talk (And Other Tips for Being a Successful Speaker) #speakersmagazine

SPEAKERS....


How to Land a TEDx Talk (And Other Tips for Being a Successful Speaker) #speakersmagazine


Five Ways to Build Relationships and Leverage Your Leadership with Social Media

Five Ways to Build Relationships and Leverage Your Leadership with Social Media

How Often Does Your Audience REALLY Want to Hear from You?  When it comes to relationship marketing and building solid business relationships with your audience, a certain amount of interaction is vitally important. But is there such a thing as TOO much interaction? Let’s compare three different scenarios and audiences. Almost everyone has a long [...]

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How to Land a TEDx Talk (And Other Tips for Being a Successful Speaker) #speakersmagazine

How to Land a TEDx Talk (And Other Tips for Being a Successful Speaker) #speakersmagazine

Would you like to do a TEDx talk? You should really consider it. Why?  Because when you give a really good TEDx talk, it’s not uncommon for the video of your talk to be seen on YouTube by hundreds of thousands of people all around the world. Imagine someone Googling your name and the first [...]

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Friday, October 20, 2017

How to Turn Your Book into a Six-Figure Business (Podcast)

How to Turn Your Book into a Six-Figure Business (Podcast)

Hear my guest, Michelle Price, as we discuss how you can get an author six-figure lifestyle business. She and I will talk about what you need to create, launch and sell hundreds of products from your book and create an online coaching program in the podcast Who is Michelle Price? She is a social media captialist [...]

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Thursday, October 19, 2017

Speakers Magazine – Ready for Download

Speakers Magazine – Ready for Download

You can tell a lot about a person by asking them what are their favorite movies.  Mine are House Guest (starring Sinbad), Mahogany (starring Diana Ross) and Coming to America (starring Eddie Murphy). I can recite most of the lines from all those movies. But you can see the common thread here:  all the movies [...]

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Wednesday, October 18, 2017

Pam Perry Offers FREE SEO Report

Authorpreneur Bootcamp with Pam Perry #prcoachvideo






About five years ago, I ran an author’s PR boot camp. It was for authors who wanted to get more visibility to sell more books. That was fine for then – and now I want to teach authors how to leverage that book to run a full-time business.
What type of business? Not a book selling business. Not a speaking business. But a business as an Authorpreneur.
An authorpreneur that pulls hundreds of products and programs from their book. They are content creators, speakers and subject matter experts for the media which makes them great brand ambassadors for major corporations.
So, I’ve created a special four-week Authorpreneur Bootcamp that will start on Halloween! (This is no TRICK).
We will meet every Tuesday from 7 to 8pm LIVE (can't make it live? You'll get the all recordings and the handouts and checklists).
What will the Bootcamp entail, you ask?
Over FOUR WEEKS during the teleclasses, I will:
1. Evaluate and improve your book marketing plan, tweaking your ideas.
2. Tailor your promotion plan, tapping into my wealth of PR strategies & secrets.
3. Provide you with a full rolodex of the media & publishing contacts that make the difference in your book campaign. (Including how to get the best book trailer deal)

But what is going to be the game changer for you is how to take your book and make it a business. That's what this bootcamp is all about!

I will show you how to:

1. Create a Sales Funnel

2. Create Products Quickly

3. Relaunch Your Book to be an Amazon Best Seller

4. Plan Your Social Media to Get Traction

5. Write and Create Sales Pages Fast

Let’s face it. Writing and publishing a book was the easy part. It is still the number one way to establish your expertise and prove your authority, no matter what niche or industry you're in.
So, you’ve published a book. Had some good sales. Spoke at a few places. NOW WHAT?
I will teach you how to use that book to catapult a business into six figures and beyond.
It’s not just coaching, speaking or doing workbooks.
You'll get a plan and a system... you'll have all the recordings and access to me for 30 days after the bootcamp if you have questions! l will have "coach call in days" for you to go over your strategy. Plus you get the planners, templates, recording and checklists with tons of resources to get going now! Serious folks only. Limited space.
>> GET STARTED TODAY << www.Authorpreneurbootcamp.com
satisfaction guaranteed

P.S. As a bonus, you'll also get the PR Coach Handbook that will "fast track" you to getting publicity and visibility online. Read what other clients and bootcampers have said ==> www.pamperrypr.com/praise

Thursday, October 12, 2017

Don’t Believe the Hype, Look at the History

Don’t Believe the Hype, Look at the History

Remember the story of the Tortoise and Hare?  The Hare was so confident and cocky to a fault…so much so that the Tortoise beat him in the race! Slow and steady wins the race; not all the hype and hoopla. In the era of the internet too much emphasis is on what is “trending” or [...]

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5 Secrets to Being an Awesome Authorpreneur

5 Secrets to Being an Awesome Authorpreneur

Your book is your business – it’s the container of all your experience, ideas and message you want to deliver to the world. Why stop with just a book (no matter if it’s eBook or audio book)…. you have more to give!  That’s the way an authorpreneur thinks. They think about products that can solve [...]

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Wednesday, September 27, 2017

Playtime is Over: I’m Speaking at this 4th Annual Women’s Business Conference in Arlington, VA on November 2-4, 2017

Playtime is Over: I’m Speaking at this 4th Annual Women’s Business Conference in Arlington, VA on November 2-4, 2017

HOT OFF THE PRESS: The dynamic, world renowned “PR Coach” @pam_perry will be in the building at the 4th Annual Playtime Is Over Women’s Business Conference in Arlington, VA on November 2-4, 2017 (http://ift.tt/1ARrqbr). Pam Perry is an award-winning communications professional. She has been called by Publishers Weekly a “PR Guru” and featured in many [...]

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Founding Profit Partners



http://www.refer.com/profitpartners

Thursday, September 21, 2017

PR Coach Advice: Your Credibility and Experience is the Key to Business Grow

PR Coach Advice: Your Credibility and Experience is the Key to Business Grow

Today I did a teleclass for my mentoring group on the “Top Ten Things That Can Ruin Your Brand Online.”  Branding is all about trust. Trust equals business. Think about the last time you hired a contractor, either for your business or to do something around your home. Did you look for the lowest price, [...]

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Thursday, September 14, 2017

7 Simple Social Networking Tips (with Bonus Teleclass)

7 Simple Social Networking Tips (with Bonus Teleclass)

Life (and business) is about collaboration, connections and helping each other. If you find yourself not manifesting destiny, it’s because you have not tapped into the value of partnerships. Networking is how you develop partnerships. And with partnerships, you make an impact on the lives of others and leave a legacy of kindness. Be kind [...]

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Wednesday, September 13, 2017

21 IDEAS TO GETTING STARTED WITH PUBLIC SPEAKING

21 IDEAS TO GETTING STARTED WITH PUBLIC SPEAKING

Don’t Be Afraid, Keep Your Dream Alive – Don’t Let It Die [Video]

Don’t Be Afraid, Keep Your Dream Alive – Don’t Let It Die [Video]

Don’t ever give up on you. That’s the chorus from the Yolanda Adams song that I love. I want to encourage you that no matter what is going on – keep your dreams alive.  KEEP THE FAITH. My mission and calling is to help others “market” their message.  I am a promoter of positive people, [...]

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Monday, September 4, 2017

SPEAKERS MAGAZINE September Issue Featuring Arian Simone

SPEAKERS MAGAZINE September Issue Featuring Arian Simone

It’s been a labor of love. The Speakers Magazine – whose mission is to feed and feature Speakers.  We are excited about this issue. Three times a charm and we have two new announcements. We are starting a Podcast on 9/11 and we have the official magazine of the Black Speakers Network. We will be [...]

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Why Beyonce is a Social Media Superstar #HappyBirthdayBeyoncé

Why Beyonce is a Social Media Superstar #HappyBirthdayBeyoncé

There are rock stars, movie stars and then there’s social media “superstars” and Beyonce’ is one of the top ten. Oh, and Happy Bey Day! You’re trending. Here are her social media numbers, according to Vanity Fair: Besides being a pop icon. What can we learn from Bey’s social media star power? Here are some [...]

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Saturday, September 2, 2017

The 35-Second Publicity Pitch Formula That Gets You National Media Exposure

The 35-Second Publicity Pitch Formula That Gets You National Media Exposure

Publicity is a powerful tool for any author, speaker, coach or a small business owner. For nearly a two decades, I’ve booked, coached and mentored business people how how to get media exposure. As a former journalist and now magazine publisher, I know what they are looking for. Authors and speakers needs media because it [...]

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Monday, August 28, 2017

How to Know if You’re Positioned to Be a Best Seller

How to Know if You’re Positioned to Be a Best Seller

There’s a strategy to publishing and launching your book. There’s a recipe that makes it a best seller. My company, Ministry Marketing Solutions, has promoted well over 300 hundred books over the last two decades – so I know what ingredients make a book hit the Top of the Sales charts. Assuming the book is [...]

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Friday, August 25, 2017

21 Quick Tips to Promote Your Book plus a Free Teleclass

21 Quick Tips to Promote Your Book plus a Free Teleclass

Book marketing is continual. That’s why there is an “ING” at the end. You should always be on the look-out to boost your book marketing IQ even more—but be sure to decide which strategies to focus on so you don’t go crazy!  A good overall approach lies in focusing on strategies that feel easy and [...]

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Saturday, August 19, 2017

How to Manage Fear, Worry and Anxiety

How to Manage Fear, Worry and Anxiety

As a Christian, I’ve learned to cast my cares on the Lord. And I’ve been doing a lot of casting lately, especially since the events of domestic and foreign terrorism have increased. Couple that with an erratic, unpredictable and hot-headed Tweet-happy President – a person would have a good reason to WORRY – at the [...]

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Monday, August 7, 2017

21 IDEAS TO GETTING STARTED WITH PUBLIC SPEAKING

21 IDEAS TO GETTING STARTED WITH PUBLIC SPEAKING

Do you often imagine or dream of speaking to thousands of people on a platform?  Here’s some tips to make that dream a reality. But, it’s not written in stone that you have to get up in front of a large audience and put on a full, two-hour presentation. There are many ways to get [...]

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Saturday, July 29, 2017

Lesson Learned From Natasha Munson. Don’t Let Your Story Die Inside of YOU.

Lesson Learned From Natasha Munson. Don’t Let Your Story Die Inside of YOU.

Something weird happened today.  It’s one of those things that happens to those who live a life of curiosity. Here’s how it started: I was compelled to send a short “PR Coach Tip” email to some author friends. One email bounced. Tasha from Sisters Lessons. Hmmm. I quickly googled it – and saw the site [...]

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Wednesday, July 26, 2017

Who is Pam Perry?

Who is Pam Perry?



Time to Revamp Your ABOUT Page – Here’s Why

Time to Revamp Your ABOUT Page – Here’s Why

Would it shock you to know that the lowly “About” page is one of the most important on your site? It’s true. Most people, when visiting a website for the first time, will click through to your About page to find out: Who you are What the site is about Learn if there is a [...]

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Sunday, July 23, 2017

How to Create Attention Grabbing Slide Presentations

How to Create Attention Grabbing Slide Presentations

If the very thought of PowerPoint makes your eyes glaze over, you’re not alone. The world is filled with incredibly boring presentations, and you’ve no doubt sat through your share of them. All coaches, speakers and authors should be preparing presentations. But how can you ensure your audience doesn’t get bored?  By creating engaging, fun [...]

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Blogalicious: Pam Perry and LaShanda Henry talking about ebooks & blogs

Monday, July 17, 2017

How to Create a Winning Title and Book Cover

How to Create a Winning Title and Book Cover

People judge a book by the title. Your title can have a lot to do with how successful your book and especially your Kindle eBook becomes.  And not just how good the words are, but also how it is graphically displayed. Creating a Winning Title It should: Be catchy Be memorable Be relevant Come up [...]

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Tuesday, July 11, 2017

What I Learned from the Power Networking Conference #PNC17

What I Learned from the Power Networking Conference #PNC17

Thirty years ago Dr. George C. Fraser had a vision to use networking as the tool to transform African American communities for the better. He wrote the book on networking, literally, it’s called “Success Runs in Our Race: The Complete Guide to Effective Networking in the Black Community.”  It’s a book that is a classic and [...]

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PR turns to PR When You’re In PR for a Long Time

PR turns to PR When You’re In PR for a Long Time

Public relations has certainly changed since I started the business more than 25+ years ago. I remember when I was Director of Public Relations for The Salvation Army and we sent our press releases via “fax blasts” – and that was cutting edge.  I studied journalism and public relations at Wayne State University and graduated [...]

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Tuesday, July 4, 2017

How to Attract Corporate Sponsors for Your Events, Books or Creative Projects (Webinar)

How to Attract Corporate Sponsors for Your Events, Books or Creative Projects (Webinar)

Would you be interested in landing corporate sponsors to fund your work? Would you like to … Reach a much bigger audience for your work almost overnight?  Grow your following and business by 100-250% without spending your own money?  Go on a 19-city national book, product launch or speaking tour and have most (if not all) the [...]

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Monday, July 3, 2017

The Dream is FREE; but Hustle Sold Separately #4thofjuly reflection

The Dream is FREE; but Hustle Sold Separately #4thofjuly reflection

You want a best seller. Well, it can happen. If you have hustle and heart!  But what’s stopping you? Oh, that four-lettered word: FEAR. Here’s a big fear we all have when it comes to writing a book: What if no one buys it? While that is always possible, with a little planning and advanced [...]

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The Dream is FREE; but Hustle Sold Separately #4thofjuly reflection



Book Marketing Made Easy: If You Write it, They Will Come

Here’s a big fear we all have when it comes to writing a book: What if no one buys it?
While that is always possible, with a little planning and advanced buzz, it’s highly unlikely. The key is to get others excited about your book, and to get them talking and sharing the news with their friends.
Host a Launch Party. Weeks before your official publication date, it’s time to start revving up the launch engine. Offering bonuses for early purchases, incentives for a review, and free chapter downloads are all proven strategies for building the buzz for your upcoming book.
There’s a lot of moving parts in a successful book launch—landing pages, mailing lists, JV partners, social outreach, and more—so if you need help with the plan, pick up this step-by-step book launch planner from my blog PamPerryPR.com/blog.
Make the Interview Rounds. Two to three months prior to your book release, have your virtual assistant begin researching podcasts, blogs and other media outlets for potential interviews. Create a press package to send out, including headshots, book cover art, blurbs and testimonials, and let everyone know that you’re looking for interviews and guest posting opportunities. I love podcasts! Check out #ignite2impact.
Blog About It. You are your own best publicist; so don’t be afraid to toot your own horn on your blog, in your email newsletter, and on social media. Include images of the cover, blurbs from advance readers, and give your audience plenty of time to get excited about the upcoming launch, so when the buy button finally goes up they’re eager to get a copy.
Boosted Posts. Facebook is a terrific way to get new eyes on your book. Paid ads leading to your launch page are ideal, and can generate a lot of traffic for a very low cost.
Free Kindle Days. This technique alone can catapult your book to bestsellerdom in a matter of days. The key is to build up a buzz on your mailing list, share, share, share on social media, and ask your friends and colleagues to do the same.
Book marketing isn’t as easy as simply listing it on Amazon and becoming an instant bestseller. Anyone who tells you that is the exception to the rule. But that doesn’t mean selling your book is impossible either. With some strategic planning and a little effort, you can have a fantastic launch, whether it’s your first book or your fourteenth. 

Monday, June 26, 2017

How to Sell More Consistently in Two Steps

How to Sell More Consistently in Two Steps

In order to sell more of what you offer, whether it’s a book, a program or your speaking services – you have to IDENTIFY YOUR AUDIENCE and CLARIFY YOUR OFFERINGS. Imagine two stores sitting side-by-side in a popular shopping mall. One is your go-to shop for just about everything. They sell garden tools, candy bars, [...]

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Monday, June 12, 2017

7 Steps to Success for First-Time Authors

7 Steps to Success for First-Time Authors

Even if your best friend owns a top publishing company, giving you an immediate “in,” this does not guarantee publishing success. ➡ First, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you have to develop a [...]

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Tuesday, June 6, 2017

Creating a Brand Starts with Your Story

Creating a Brand Starts with Your Story

The Art of Storytelling Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal. As humans, we love a good story, and when it resonates with us, it can drive us to take action when nothing else can. Think about it. [...]

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Thursday, May 25, 2017

Crush It: You Are Your Brand, Own Up to Your Story

pam perry

Here’s secret successful marketers know: customers don’t buy a product. They buy you.
Your personality.
Your experience.
The unique qualities only you possess.
There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, the real value is not in appearing to be a big company, but rather in just being you. And your personality shines through in a variety of ways.

Your Authentic Voice

How you speak and write and even how you act on camera or in an audio interview has the power to instantly identify you to your audience. You can see this in action if you scroll through your Facebook feed. It’s easy to know who has posted a particular image or status update, just by recognizing the voice with which they generally speak.
Here’s an even more important aspect of your “voice” though: it has the power to attract a specific audience. In recent years, a few high profile coaches and product sellers have become celebrities of a sort, largely because of their harsh, “don’t hold back” language.
Gary Vaynerchuk (Gary Vee) over at www.Crushitbook.com makes no apologies for his offensive words, and his fans love him for it. And those that don’t? Well, he could care less. And he has made a name for himself as  is a New York Times and Wall Street Journal Best-Selling author. People call him the BRANDING/SOCIAL MEDIA GENUS. See video below…and his clients are Fortune 500 companies like General Electric, Budweiser, Toyota, Revlon and Unilever.


The “shock factor” rude and foul language is not the only way to go to cut through clutter. Carrie Wilkerson has built her brand almost entirely on her ability to be kind and generous. She always has a nice word, never appears defeated or overwhelmed and is an inspiration to her fans and clients.  A former client of Ministry Marketing Solutions, TD Jakes is a powerful preaching machine and has built a MEGA brand around “Woman Thou Art Loosed.” 
While very different in their approach, these people all have one thing in common: authenticity. It’s clear that if you were to meet either of them in person, they would speak and act exactly as they do online. And their brands are stronger for it.

Your Story

How did you get to where you are today? The backstory—which to you might seem boring and uneventful—is a powerful tool that can help solidify your brand and attract just the right audience.
Dr. Missy Johnson, who is in my mentoring program, tells of her growing up, being kicked out of the house by her mom, becoming homeless, attempted suicide – in and out of mental hospitals and dating dope dealers. She went from broke, broken and bankrupt all the way around – mentally, spiritually and financially. But her story continues as she graduated Summa Cum Laude from college, got married, has a great career, an honorary doctorate and helping women become whole and FEARLESS. Her success is an inspiration to her audience, and is a huge part of her branding.ty adams
Another client Ty Adams, talks about being a Christian and her struggle with sex. She is a single mom and her “test” became her testimony and birthed her best-selling book, “Single, Saved and Having Sex.” She is now a full-time evangelist and has spoken on stages with Juanita Bynum and TD Jakes to the late Dr. Myles Monroe, who became her personal mentor.  Her platform and brand is all about celibacy before marriage and shows women how to wait on God for their mate.




Your story doesn’t have to be dramatic, and you certainly don’t have to share more than you’re comfortable with, but it does have to be yours. Be your true self, and you’ll never have to worry about attracting the right audience. They will self-select, and your perfect client will find you. 
mentoring with pam perry

Crush It: You Are Your Brand, Own Up to Your Story

Crush It: You Are Your Brand, Own Up to Your Story

Crush It: You Are Your Brand, Own Up to Your Story

Here’s secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. Your Authentic Voice How you speak and write and even how you act on camera or in an audio interview has the power to instantly identify you to your audience. You can [...]

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Thursday, May 18, 2017

How a Book Will Set Your Brand Apart and Bring You More Business [Webinar]

How a Book Will Set Your Brand Apart and Bring You More Business [Webinar]

Are you ready to finally write that book you’ve been thinking about? For many speakers, coaches, entrepreneurs and service providers, a book is the ideal marketing tool. It not only perfectly positions you as the expert you are, but it also allows you to reach a much wider audience than you likely could on your [...]

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