Pam Perry Brand

Thursday, May 25, 2017

Crush It: You Are Your Brand, Own Up to Your Story

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Here’s secret successful marketers know: customers don’t buy a product. They buy you.
Your personality.
Your experience.
The unique qualities only you possess.
There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, the real value is not in appearing to be a big company, but rather in just being you. And your personality shines through in a variety of ways.

Your Authentic Voice

How you speak and write and even how you act on camera or in an audio interview has the power to instantly identify you to your audience. You can see this in action if you scroll through your Facebook feed. It’s easy to know who has posted a particular image or status update, just by recognizing the voice with which they generally speak.
Here’s an even more important aspect of your “voice” though: it has the power to attract a specific audience. In recent years, a few high profile coaches and product sellers have become celebrities of a sort, largely because of their harsh, “don’t hold back” language.
Gary Vaynerchuk (Gary Vee) over at www.Crushitbook.com makes no apologies for his offensive words, and his fans love him for it. And those that don’t? Well, he could care less. And he has made a name for himself as  is a New York Times and Wall Street Journal Best-Selling author. People call him the BRANDING/SOCIAL MEDIA GENUS. See video below…and his clients are Fortune 500 companies like General Electric, Budweiser, Toyota, Revlon and Unilever.


The “shock factor” rude and foul language is not the only way to go to cut through clutter. Carrie Wilkerson has built her brand almost entirely on her ability to be kind and generous. She always has a nice word, never appears defeated or overwhelmed and is an inspiration to her fans and clients.  A former client of Ministry Marketing Solutions, TD Jakes is a powerful preaching machine and has built a MEGA brand around “Woman Thou Art Loosed.” 
While very different in their approach, these people all have one thing in common: authenticity. It’s clear that if you were to meet either of them in person, they would speak and act exactly as they do online. And their brands are stronger for it.

Your Story

How did you get to where you are today? The backstory—which to you might seem boring and uneventful—is a powerful tool that can help solidify your brand and attract just the right audience.
Dr. Missy Johnson, who is in my mentoring program, tells of her growing up, being kicked out of the house by her mom, becoming homeless, attempted suicide – in and out of mental hospitals and dating dope dealers. She went from broke, broken and bankrupt all the way around – mentally, spiritually and financially. But her story continues as she graduated Summa Cum Laude from college, got married, has a great career, an honorary doctorate and helping women become whole and FEARLESS. Her success is an inspiration to her audience, and is a huge part of her branding.ty adams
Another client Ty Adams, talks about being a Christian and her struggle with sex. She is a single mom and her “test” became her testimony and birthed her best-selling book, “Single, Saved and Having Sex.” She is now a full-time evangelist and has spoken on stages with Juanita Bynum and TD Jakes to the late Dr. Myles Monroe, who became her personal mentor.  Her platform and brand is all about celibacy before marriage and shows women how to wait on God for their mate.




Your story doesn’t have to be dramatic, and you certainly don’t have to share more than you’re comfortable with, but it does have to be yours. Be your true self, and you’ll never have to worry about attracting the right audience. They will self-select, and your perfect client will find you. 
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Crush It: You Are Your Brand, Own Up to Your Story

Crush It: You Are Your Brand, Own Up to Your Story

Crush It: You Are Your Brand, Own Up to Your Story

Here’s secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. Your Authentic Voice How you speak and write and even how you act on camera or in an audio interview has the power to instantly identify you to your audience. You can [...]

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Thursday, May 18, 2017

How a Book Will Set Your Brand Apart and Bring You More Business [Webinar]

How a Book Will Set Your Brand Apart and Bring You More Business [Webinar]

Are you ready to finally write that book you’ve been thinking about? For many speakers, coaches, entrepreneurs and service providers, a book is the ideal marketing tool. It not only perfectly positions you as the expert you are, but it also allows you to reach a much wider audience than you likely could on your [...]

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Friday, May 12, 2017

3 Reasons Why People Don’t Publish and How to Overcome the Hurdles

3 Reasons Why People Don’t Publish and How to Overcome the Hurdles

Overcoming Objections: Defeating Your Top Book-Writing Hurdles You know you need to do it. You’ve had it on your to-do list for years. Your own coach has told you time and again that this is the year you must get your book in print. And yet…nothing. 🙄 It’s not that you don’t recognize the benefits, [...]

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Saturday, May 6, 2017

Five Easy Ways to Promote Your Book

Five Easy Ways to Promote Your Book

Here’s a big fear we all have when it comes to writing a book: What if no one buys it? While that is always possible, with a little planning and advanced buzz, it’s highly unlikely. The key is to get others excited about your book, and to get them talking and sharing the news with [...]

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Thursday, May 4, 2017

5 Reasons Every Person in Business Needs a Book

5 Reasons Every Person in Business Needs a Book

If you want to get PR, get clients, get paid speaking gigs and make more money …. There’s one simple answer you probably haven’t considered: Write a book.  It’s true. This one thing—especially if it’s an actual printed book rather than a Kindle or eBook—has the power to grow your business beyond your expectations. You’ll [...]

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5 Reasons Every Person in Business Needs a Book - Pam Perry PR

5 Reasons Every Person in Business Needs a Book - Pam Perry PR

Monday, May 1, 2017

Four Publishing Options Worth Exploring Today

Four Publishing Options Worth Exploring Today

Too many options to publish a book these days! Which one is the right one for you? For many people, writing the book was the easy part. Whether you have a body of work ready to repurpose (such as a blog you’ve maintained for several years) or a ghostwriter, or you just really like to [...]

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Wednesday, April 26, 2017

Pros and Cons of a Traditional Publishing House, Self-publishing, POD Publisher and using Hybrid Publisher

Pros and Cons of a Traditional Publishing House, Self-publishing, POD Publisher and using Hybrid Publisher

So many authors ask me all the time, “Should I self-publish?”  My answer is typically, “YES!”  Now, unless you have a ready-made audience anticipating your book (platform), a great agent and real connections in the book industry – you can go the traditional route. But really, first look at your goals for publishing a book.  [...]

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Pros and Cons of a Traditional Publishing House, Self-publishing, POD Publisher and using Hybrid Publisher

Pros and Cons of a Traditional Publishing House, Self-publishing, POD Publisher and using Hybrid Publisher

Monday, April 24, 2017

Ministry Marketing Revived: Crystalize, Maximize, Monetize and Evangelize YOUR GOD ASSIGNMENT

Ministry Marketing Revived: Crystalize, Maximize, Monetize and Evangelize YOUR GOD ASSIGNMENT

There is a “kingdom explosion” going on in the marketplace. Those leaders who heed the call are anointed for business.  To be successful in business means that you know your purpose, walk in your calling and make an impact.  I’ve been doing ministry marketing full-time since 2000. I remember my first business card and website [...]

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Ministry Marketing Revived: Crystalize, Maximize, Monetize and Evangelize YOUR GOD ASSIGNMENT - Pam Perry PR

Ministry Marketing Revived: Crystalize, Maximize, Monetize and Evangelize YOUR GOD ASSIGNMENT - Pam Perry PR

Thursday, April 13, 2017

Make Your Life Like Your Want: Be the “Superstar” Brand and Get Out There

Life is about balance. I heard Oprah Winfrey say, “You can have everything you want in life – just not all at the same time.” So true. My life is a full circle of events – from my fabulous career to my fabulous life and ebb and flows in between.   But my mission remains [...]

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Saturday, April 8, 2017

Struggling to Write, Promote and Sell Your Book?

PR 2.0 AND PLATFORM  Building is what you need to sell books.  So you were inspired to write and nudged to publish and now you are holding your dream in your hands: your book. It was a hard, tedious process – but you did it. It’s so exhilarating. Until you announce it to the world [...]

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Monday, April 3, 2017

7 Things Every Author Website Must Have

Your website is your face to the world. It’s your store. And no matter how many Facebook fans or Twitter followers you have, those social media sites will NEVER replace what your website can do for you as an author. Social Media channels can broadcast your message, brand you, and be the way media “discovers” [...]

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How to Hire a Publicist For Your Book





Here's your chance to get national publicity.



If you ever wanted to be interviewed on top TV shows like CNN, ABC's The View, The Real, and the Today Show - here's your opportunity to learn the insider secrets and meet the producers face to face.



Don't miss your opportunity to get written up in major national publications like Health, Time, Family Circle, O the Oprah Magazine, Entrepreneur, People, INC., Parents or the New York Times!



So, because I'm your PR Coach,  I'm writing about a unique chance to get more publicity in America's biggest media outlets by attending Steve Harrison's National Publicity Summit, April 26-29, 2017 in New York City, a one-of-a-kind conference where you'll get to personally meet more than 100 top journalists and producers and pitch your story to them, one-on-one and face-to-face.



To ensure everyone gets enough one-on-one time with the media, Steve is only admitting 100 attendees. Right now, only 28 seats for the Summit remain and all discounts vanish after this Friday, April 7th, so go here now for the details or risk missing out:



http://bit.ly/pamperry2017nps



All the above media were represented at previous Summits and Steve expects most to return, along with journalists and producers from many other top national TV shows, radio programs and big-time print media.



Having a face-to-face meeting with an editor or producer dramatically increases the chances they'll write about you -- or put you on their show.



When you grab your info packet, you'll see some of the results Steve's previous Summit attendees have gotten including how:



Ron & Lisa Beres were booked on the Today Show.



Steve Shapiro was the subject of a big story in "O the Oprah Magazine" after meeting the writer at my Summit.



Lauri Loewenberg appeared on both ABC's The View and Good Morning America.



Jim Vonmier got on the CBS Evening News and Early Show as a result of the training and contacts we gave him.



Kelly McCloskey used what she learned to get booked on Oprah.



Barry Spilchuk was interviewed on Fox News Channel within just five hours of meeting the producer at the Summit!



and many, many others!



Again, only 100 attendees will be admitted, and only 28 spots are left.



The deadline is approaching fast -- 6:00 pm Eastern this Friday, April 7th -- so if you're interested in attending go here now:



http://bit.ly/pamperry2017nps



To Your superstar Success,



Pam Perry, PR Coach

www.pamperrypr.com

Monday, February 27, 2017

Annual Writing Competition

Deadline: May 5, 2017
Writer’s Digest has been shining a spotlight on up and coming writers in all genres through its Annual Writing Competition for more than 80 years. Enter our 86th Annual Writing Competition for your chance to win and have your work be seen by editors and agents! Almost 500 winners will be chosen. The top winning entries of this writing contest will also be on display in the 86th Annual Writer’s Digest Competition Collection.
  • Prizes



  • Categories



  • How to enter



  • Preparing Your Entry



  • FAQ



  • Pricing and Deadlines

  • Annual Writing Competition

    Wednesday, February 1, 2017

    5 Things Every Author Site Must Do

    PR Coaching

    In working with hundreds of Christian authors over the last 17 years, I’ve seen  a lot of the changes in the marketing and promotions of books.  There was a time when authors relied only on publicity to get sales. Imagine that.
    Today, the current marketing tool every author must have is a website.  

    Here I will go over what every author site – especially a nonfiction author site – must have in order to have success in the publishing (and speaking industry).

    1. SELL. Yes, a lot of Christian writers say that they are “writing for the Lord” but once you’re published it’s now time to market. Books sales are the barometer of whether your book is good. And if you sell a lot of books, you can influence a lot more people for God.  Your website is your 24/7 marketing machine that should sell books for you. Think of your site as the hub of all your branding efforts.  Don’t be “cheap” with building your site.  Go to FIVERR for simple stuff not WEBSITES! It’s too important. It’s the first impression readers get of you, the author. Your website is your “store front” to the world,  it’s the place where you connect with the masses and you are representing the King of Kings. So, represent well and this will inspire readers to buy your book. web development goalsweb development goals web development goals
    2. BUILD A TRIBE. If you don’t have anything else on your site, have an opt-in box.  This is how you build an email list and stay connected with those who are interested in your work.  By building an email list, you can send out eNewsletters, blog posts, your itinerary of speaking engagements or just send out information that you know will bless them.  I talk about an opt-in box and email list all the time. The gold is in the list. If you have 200 or 300 people who have raised their hand and said, “yes, let’s keep in touch,” via your opt-in box – you’re on your way to be thought leader.  BUT  the key is using the right tools.… I recommend AweberActive Campaign or MailChimp. The point is to have a your email subscriber confirm, you send them a free gift and you follow up with auto-responder messages that they’d expect from you. I’ve used Constant Contact in the past – that’s old school. Time to step up.
      Brian Solis blogs and “engages” in social media with GOOD content like a mad man. That’s why his books are best sellers.
    3. GIVE GOOD CONTENT. Since you published a book, you are now positioned as an AUTHORity.  Keeping your content fresh and engaging with your tribe is a way to get them to recommend your book to others and possibly snag some speaking gigs.  Besides, when you publish good content on your site regularly, you become Googlicious.  And we all want to be loved and found on  Page 1 of Google.  Good content equals a lot of website traffic and traffic will convert to sales. A good blog post could land you on a TV or Radio Show too – so blog consistently on your area of expertise if you want to have success in the industry. 
    4. BUILD YOUR BRAND AND BUILD BUZZYour author website is a way for you to shine online.  You are the brand. Your site should help you go “viral.”  Of course social media is a great branding and buzz builder tool, but your website is your special place to show the world how anointed and awesome you are.  You can post videos on your site or have your site so rich in content that it cannot be overlooked by readers, the media and even competitors.  Your site is your newspaper, magazine, radio and TV.  You are the director; your write the script. Social media is a way to get traffic to your site – but social media is not the “magic bullet.”  Your website is where you put in the time – not on Facebook.
    5. GET BOOKED. You wrote a book. It’s your message to the world.  You want media to know about you and you want to get booked to speak about your book and this sells more books. Yes! So make it easy to get booked. Have an awesome Media page on your website with a great EPK, speaker one sheet or speaker profile (in a pdf) and finally have a great SIZZLE REEL with you in action and/or a book trailer.  Have a booking form on your site that is simple for people to reach you. (see mine on this site) These tools on your website will get your booked and have you living your dream.
    speaker pam perry
    In my next post, I’ll outline WHAT every author website navigation should look like. 
    Question: If you’ve published a book, what was the one thing YOU could tell a new author about online marketing and websites – and budgets? I love to start a dialog! 


    5 Things Every Author Site Must Do


    5 Things Every Author Site Must Do

    In working with hundreds of Christian authors over the last 17 years, I’ve seen  a lot of the changes in the marketing and promotions of books.  There was a time when authors relied only on publicity to get sales. Imagine that. Today, the current marketing tool every author must have is a website.   Here [...]

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    Wednesday, January 4, 2017

    Join me and 180+ Social Media Experts at Largest Social Media Marketing Conference

    Social Media Marketing World 2017  is a conference designed to help you master social media marketing and content creation (brought to you by Social Media Examiner).           Time to CRUSH IT …. hear these speakers:  Guy Kawasaki (author, The Art of Social Media), Mari Smith (co-author, Facebook Marketing: An Hour a Day), [...]

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    Monday, January 2, 2017

    [Audio] 17 Ps to help you stay on your Qs in 2017 to Achieve Your Dreams

    Ready to reinvent, reset and REbrand?  The beginning of a new year is a great time to write a new narrative. Create a new story. Change things up a bit and be mindful of the goals and dreams you want to reach.   It requires staying on your “Ps and Qs “all year. Definition of p’s [...]

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