Pam Perry Brand

Wednesday, July 26, 2017

Who is Pam Perry?

Who is Pam Perry?



Time to Revamp Your ABOUT Page – Here’s Why

Time to Revamp Your ABOUT Page – Here’s Why

Would it shock you to know that the lowly “About” page is one of the most important on your site? It’s true. Most people, when visiting a website for the first time, will click through to your About page to find out: Who you are What the site is about Learn if there is a [...]

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Sunday, July 23, 2017

How to Create Attention Grabbing Slide Presentations

How to Create Attention Grabbing Slide Presentations

If the very thought of PowerPoint makes your eyes glaze over, you’re not alone. The world is filled with incredibly boring presentations, and you’ve no doubt sat through your share of them. All coaches, speakers and authors should be preparing presentations. But how can you ensure your audience doesn’t get bored?  By creating engaging, fun [...]

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Blogalicious: Pam Perry and LaShanda Henry talking about ebooks & blogs

Monday, July 17, 2017

How to Create a Winning Title and Book Cover

How to Create a Winning Title and Book Cover

People judge a book by the title. Your title can have a lot to do with how successful your book and especially your Kindle eBook becomes.  And not just how good the words are, but also how it is graphically displayed. Creating a Winning Title It should: Be catchy Be memorable Be relevant Come up [...]

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Tuesday, July 11, 2017

What I Learned from the Power Networking Conference #PNC17

What I Learned from the Power Networking Conference #PNC17

Thirty years ago Dr. George C. Fraser had a vision to use networking as the tool to transform African American communities for the better. He wrote the book on networking, literally, it’s called “Success Runs in Our Race: The Complete Guide to Effective Networking in the Black Community.”  It’s a book that is a classic and [...]

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PR turns to PR When You’re In PR for a Long Time

PR turns to PR When You’re In PR for a Long Time

Public relations has certainly changed since I started the business more than 25+ years ago. I remember when I was Director of Public Relations for The Salvation Army and we sent our press releases via “fax blasts” – and that was cutting edge.  I studied journalism and public relations at Wayne State University and graduated [...]

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Tuesday, July 4, 2017

How to Attract Corporate Sponsors for Your Events, Books or Creative Projects (Webinar)

How to Attract Corporate Sponsors for Your Events, Books or Creative Projects (Webinar)

Would you be interested in landing corporate sponsors to fund your work? Would you like to … Reach a much bigger audience for your work almost overnight?  Grow your following and business by 100-250% without spending your own money?  Go on a 19-city national book, product launch or speaking tour and have most (if not all) the [...]

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Monday, July 3, 2017

The Dream is FREE; but Hustle Sold Separately #4thofjuly reflection

The Dream is FREE; but Hustle Sold Separately #4thofjuly reflection

You want a best seller. Well, it can happen. If you have hustle and heart!  But what’s stopping you? Oh, that four-lettered word: FEAR. Here’s a big fear we all have when it comes to writing a book: What if no one buys it? While that is always possible, with a little planning and advanced [...]

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The Dream is FREE; but Hustle Sold Separately #4thofjuly reflection



Book Marketing Made Easy: If You Write it, They Will Come

Here’s a big fear we all have when it comes to writing a book: What if no one buys it?
While that is always possible, with a little planning and advanced buzz, it’s highly unlikely. The key is to get others excited about your book, and to get them talking and sharing the news with their friends.
Host a Launch Party. Weeks before your official publication date, it’s time to start revving up the launch engine. Offering bonuses for early purchases, incentives for a review, and free chapter downloads are all proven strategies for building the buzz for your upcoming book.
There’s a lot of moving parts in a successful book launch—landing pages, mailing lists, JV partners, social outreach, and more—so if you need help with the plan, pick up this step-by-step book launch planner from my blog PamPerryPR.com/blog.
Make the Interview Rounds. Two to three months prior to your book release, have your virtual assistant begin researching podcasts, blogs and other media outlets for potential interviews. Create a press package to send out, including headshots, book cover art, blurbs and testimonials, and let everyone know that you’re looking for interviews and guest posting opportunities. I love podcasts! Check out #ignite2impact.
Blog About It. You are your own best publicist; so don’t be afraid to toot your own horn on your blog, in your email newsletter, and on social media. Include images of the cover, blurbs from advance readers, and give your audience plenty of time to get excited about the upcoming launch, so when the buy button finally goes up they’re eager to get a copy.
Boosted Posts. Facebook is a terrific way to get new eyes on your book. Paid ads leading to your launch page are ideal, and can generate a lot of traffic for a very low cost.
Free Kindle Days. This technique alone can catapult your book to bestsellerdom in a matter of days. The key is to build up a buzz on your mailing list, share, share, share on social media, and ask your friends and colleagues to do the same.
Book marketing isn’t as easy as simply listing it on Amazon and becoming an instant bestseller. Anyone who tells you that is the exception to the rule. But that doesn’t mean selling your book is impossible either. With some strategic planning and a little effort, you can have a fantastic launch, whether it’s your first book or your fourteenth.