What is your brand promise? Who do people say YOU ARE? Are they confused? Are you?
Branding is a way you can:
• Affirm your value to the market place
• Highlight your unique selling point
• Establish your reputation and create a loyal “fan” base
• Attract your core target audience and garner customers
It takes a long time build up substantial “brand equity” – don’t destroy it because you have a new idea. Stick with your logo, tagline and other elements you have set in place. You want to get to the point with your brand so that it is embedded into the subconscious minds of your audience.
What is Branding? [Podcast]