You’ve heard the saying: “Anything worth having is worth fighting for?” So, are you dreams and goals worth the fight? Do you have a battle plan? Is there a strategy in place to defeat your enemies? HOW MUCH FIGHT DO YOU HAVE? Prepare for war. Expect to win. If God be for you, who can [...]
Have you been ignoring video, hoping it will just go away? Or worse, thinking you can accomplish the same goals without it? I’m here to tell you, video is going nowhere. YouTube is the second largest search engine in the world, and thousands of hours of video are uploaded each and every day. Video clips [...]
One of the #1 Fears people have is public speaking. And doing video today – well, that’s like the same thing. Especially LIVE videos. OMG! A lot of people suffer from “stage fright” or “video fright” and if you’re among the folk who has with sweaty palms, racing heart, and uncontrolled butterflies—and you’re letting these [...]
They’re everywhere. Periscope. YouTube. Facebook. Live video is clearly the hottest thing since Facebook, and marketers in every niche are taking advantage by hosting their own events. Some of them are good. They’re well attended, fun to watch, and you feel like you benefitted from attending. But some of them feel like they’re an afterthought, [...]
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Here’s the podcast of me and Michelle Price as we talk about being an “authorpreneur” and how to turn your passion into profit with online courses. So what now? Well, if you’d like to get more bookings, sell more products and attract new clients and make more money, you need to use this three part [...]
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Allow me [Michelle Price] to introduce you to Lauren E. Miller. Google “stress relief expert” and you’ll find Lauren in the top spot (usually). And the she’s the Founder of Stress Solutions University. Lauren and I met when she was launching her latest book “99 Things You Wish You Knew BEFORE Stressing Out.” You see, [...]
As my daughter turns 21, I realize that’s a great age to share some more “mama” wisdom. Sure, it’s a landmark birthday – you’re “legal” – whatever. But I see this birthday as a pivot from a fine young lady into an amazing woman. I won’t rethink about what I should of told myself at [...]
As an author your new job – as you may have already discovered – is as book promoter. You’ll be coordinating interviews, writing guest blogs, managing PPC ads and doing a host of other activities designed to get the word out about your new book. And the best way to create a buzz and [...]
Every author would agree that writing their book was the easy part. Selling it is hard part. Marketing is the real work. Here are six keys you need for success: 1. Email Marketing: You need to have a list. You need to communicate with your list. You need to use an auto responder to manage [...]
How Often Does Your Audience REALLY Want to Hear from You? When it comes to relationship marketing and building solid business relationships with your audience, a certain amount of interaction is vitally important. But is there such a thing as TOO much interaction? Let’s compare three different scenarios and audiences. Almost everyone has a long [...]
Would you like to do a TEDx talk? You should really consider it. Why? Because when you give a really good TEDx talk, it’s not uncommon for the video of your talk to be seen on YouTube by hundreds of thousands of people all around the world. Imagine someone Googling your name and the first [...]
Hear my guest, Michelle Price, as we discuss how you can get an author six-figure lifestyle business. She and I will talk about what you need to create, launch and sell hundreds of products from your book and create an online coaching program in the podcast Who is Michelle Price? She is a social media captialist [...]
You can tell a lot about a person by asking them what are their favorite movies. Mine are House Guest (starring Sinbad), Mahogany (starring Diana Ross) and Coming to America (starring Eddie Murphy). I can recite most of the lines from all those movies. But you can see the common thread here: all the movies [...]
Remember the story of the Tortoise and Hare? The Hare was so confident and cocky to a fault…so much so that the Tortoise beat him in the race! Slow and steady wins the race; not all the hype and hoopla. In the era of the internet too much emphasis is on what is “trending” or [...]
Your book is your business – it’s the container of all your experience, ideas and message you want to deliver to the world. Why stop with just a book (no matter if it’s eBook or audio book)…. you have more to give! That’s the way an authorpreneur thinks. They think about products that can solve [...]
HOT OFF THE PRESS: The dynamic, world renowned “PR Coach” @pam_perry will be in the building at the 4th Annual Playtime Is Over Women’s Business Conference in Arlington, VA on November 2-4, 2017 (http://ift.tt/1ARrqbr). Pam Perry is an award-winning communications professional. She has been called by Publishers Weekly a “PR Guru” and featured in many [...]
Today I did a teleclass for my mentoring group on the “Top Ten Things That Can Ruin Your Brand Online.” Branding is all about trust. Trust equals business. Think about the last time you hired a contractor, either for your business or to do something around your home. Did you look for the lowest price, [...]
Life (and business) is about collaboration, connections and helping each other. If you find yourself not manifesting destiny, it’s because you have not tapped into the value of partnerships. Networking is how you develop partnerships. And with partnerships, you make an impact on the lives of others and leave a legacy of kindness. Be kind [...]
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Don’t ever give up on you. That’s the chorus from the Yolanda Adams song that I love. I want to encourage you that no matter what is going on – keep your dreams alive. KEEP THE FAITH. My mission and calling is to help others “market” their message. I am a promoter of positive people, [...]
It’s been a labor of love. The Speakers Magazine – whose mission is to feed and feature Speakers. We are excited about this issue. Three times a charm and we have two new announcements. We are starting a Podcast on 9/11 and we have the official magazine of the Black Speakers Network. We will be [...]
There are rock stars, movie stars and then there’s social media “superstars” and Beyonce’ is one of the top ten. Oh, and Happy Bey Day! You’re trending. Here are her social media numbers, according to Vanity Fair: Besides being a pop icon. What can we learn from Bey’s social media star power? Here are some [...]
Publicity is a powerful tool for any author, speaker, coach or a small business owner. For nearly a two decades, I’ve booked, coached and mentored business people how how to get media exposure. As a former journalist and now magazine publisher, I know what they are looking for. Authors and speakers needs media because it [...]
There’s a strategy to publishing and launching your book. There’s a recipe that makes it a best seller. My company, Ministry Marketing Solutions, has promoted well over 300 hundred books over the last two decades – so I know what ingredients make a book hit the Top of the Sales charts. Assuming the book is [...]
Book marketing is continual. That’s why there is an “ING” at the end. You should always be on the look-out to boost your book marketing IQ even more—but be sure to decide which strategies to focus on so you don’t go crazy! A good overall approach lies in focusing on strategies that feel easy and [...]
As a Christian, I’ve learned to cast my cares on the Lord. And I’ve been doing a lot of casting lately, especially since the events of domestic and foreign terrorism have increased. Couple that with an erratic, unpredictable and hot-headed Tweet-happy President – a person would have a good reason to WORRY – at the [...]
Do you often imagine or dream of speaking to thousands of people on a platform? Here’s some tips to make that dream a reality. But, it’s not written in stone that you have to get up in front of a large audience and put on a full, two-hour presentation. There are many ways to get [...]
Something weird happened today. It’s one of those things that happens to those who live a life of curiosity. Here’s how it started: I was compelled to send a short “PR Coach Tip” email to some author friends. One email bounced. Tasha from Sisters Lessons. Hmmm. I quickly googled it – and saw the site [...]
Would it shock you to know that the lowly “About” page is one of the most important on your site? It’s true. Most people, when visiting a website for the first time, will click through to your About page to find out: Who you are What the site is about Learn if there is a [...]
If the very thought of PowerPoint makes your eyes glaze over, you’re not alone. The world is filled with incredibly boring presentations, and you’ve no doubt sat through your share of them. All coaches, speakers and authors should be preparing presentations. But how can you ensure your audience doesn’t get bored? By creating engaging, fun [...]
People judge a book by the title. Your title can have a lot to do with how successful your book and especially your Kindle eBook becomes. And not just how good the words are, but also how it is graphically displayed. Creating a Winning Title It should: Be catchy Be memorable Be relevant Come up [...]
Thirty years ago Dr. George C. Fraser had a vision to use networking as the tool to transform African American communities for the better. He wrote the book on networking, literally, it’s called “Success Runs in Our Race: The Complete Guide to Effective Networking in the Black Community.” It’s a book that is a classic and [...]
Public relations has certainly changed since I started the business more than 25+ years ago. I remember when I was Director of Public Relations for The Salvation Army and we sent our press releases via “fax blasts” – and that was cutting edge. I studied journalism and public relations at Wayne State University and graduated [...]
Would you be interested in landing corporate sponsors to fund your work? Would you like to … Reach a much bigger audience for your work almost overnight? Grow your following and business by 100-250% without spending your own money? Go on a 19-city national book, product launch or speaking tour and have most (if not all) the [...]
You want a best seller. Well, it can happen. If you have hustle and heart! But what’s stopping you? Oh, that four-lettered word: FEAR. Here’s a big fear we all have when it comes to writing a book: What if no one buys it? While that is always possible, with a little planning and advanced [...]
In order to sell more of what you offer, whether it’s a book, a program or your speaking services – you have to IDENTIFY YOUR AUDIENCE and CLARIFY YOUR OFFERINGS. Imagine two stores sitting side-by-side in a popular shopping mall. One is your go-to shop for just about everything. They sell garden tools, candy bars, [...]
Even if your best friend owns a top publishing company, giving you an immediate “in,” this does not guarantee publishing success. ➡ First, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you have to develop a [...]
The Art of Storytelling Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal. As humans, we love a good story, and when it resonates with us, it can drive us to take action when nothing else can. Think about it. [...]
“There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, the real value is not in appearing to be a big company, but rather in just being you. And your personality shines through in a variety of ways.
Here’s secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. Your Authentic Voice How you speak and write and even how you act on camera or in an audio interview has the power to instantly identify you to your audience. You can [...]
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Are you ready to finally write that book you’ve been thinking about? For many speakers, coaches, entrepreneurs and service providers, a book is the ideal marketing tool. It not only perfectly positions you as the expert you are, but it also allows you to reach a much wider audience than you likely could on your [...]
