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3 Publicity Mistakes That Are Causing You To Lose Time And Money

As a PR coach and publicist with over 20 years in the industry I’ve seen and done it all.  I’ve worked with many different types of clients, I’ve managed many different types of campaigns, I’ve built relationships with numerous people in the media, and there has not been a media that I have not had [...]

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The Marketing Strategy That Works 100% of The Time (Part 3 – Media Attention)

Last week in Part 2 of this series, I went over the 4-part Continual Marketing formula and left off explaining the last part, which is to be branded.  Today, I’m going to continue focusing on the branding part of the formula by discussing how social media plays a part in it all, and how the [...]

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