In order to sell more of what you offer, whether it’s a book, a program or your speaking services – you have to IDENTIFY YOUR AUDIENCE and CLARIFY YOUR OFFERINGS. Imagine two stores sitting side-by-side in a popular shopping mall. One is your go-to shop for just about everything. They sell garden tools, candy bars, [...]
Even if your best friend owns a top publishing company, giving you an immediate “in,” this does not guarantee publishing success. ➡ First, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you have to develop a [...]
The Art of Storytelling Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal. As humans, we love a good story, and when it resonates with us, it can drive us to take action when nothing else can. Think about it. [...]
