Something weird happened today. It’s one of those things that happens to those who live a life of curiosity. Here’s how it started: I was compelled to send a short “PR Coach Tip” email to some author friends. One email bounced. Tasha from Sisters Lessons. Hmmm. I quickly googled it – and saw the site [...]
Would it shock you to know that the lowly “About” page is one of the most important on your site? It’s true. Most people, when visiting a website for the first time, will click through to your About page to find out: Who you are What the site is about Learn if there is a [...]
If the very thought of PowerPoint makes your eyes glaze over, you’re not alone. The world is filled with incredibly boring presentations, and you’ve no doubt sat through your share of them. All coaches, speakers and authors should be preparing presentations. But how can you ensure your audience doesn’t get bored? By creating engaging, fun [...]
People judge a book by the title. Your title can have a lot to do with how successful your book and especially your Kindle eBook becomes. And not just how good the words are, but also how it is graphically displayed. Creating a Winning Title It should: Be catchy Be memorable Be relevant Come up [...]
Thirty years ago Dr. George C. Fraser had a vision to use networking as the tool to transform African American communities for the better. He wrote the book on networking, literally, it’s called “Success Runs in Our Race: The Complete Guide to Effective Networking in the Black Community.” It’s a book that is a classic and [...]
Public relations has certainly changed since I started the business more than 25+ years ago. I remember when I was Director of Public Relations for The Salvation Army and we sent our press releases via “fax blasts” – and that was cutting edge. I studied journalism and public relations at Wayne State University and graduated [...]
Would you be interested in landing corporate sponsors to fund your work? Would you like to … Reach a much bigger audience for your work almost overnight? Grow your following and business by 100-250% without spending your own money? Go on a 19-city national book, product launch or speaking tour and have most (if not all) the [...]
You want a best seller. Well, it can happen. If you have hustle and heart! But what’s stopping you? Oh, that four-lettered word: FEAR. Here’s a big fear we all have when it comes to writing a book: What if no one buys it? While that is always possible, with a little planning and advanced [...]
