The BOSS Network: Top Ways to Leverage Your Press for Bigger Brand E...

The BOSS Network: Top Ways to Leverage Your Press for Bigger Brand E...: I get calls all the time from business owners wanting to “get out.” Meaning they don’t want to be in business and no one knows about th...




Blow your own horn
Interviews and being featured in publications like SPEAKERS MAGAZINE are all fantastic ways to leverage and to show off your expertise. Remember, it’s up to turn that “fame” into more opportunities.

Don’t forget to make the most of media hits by including the information on your:

· About page

· Speaker page

· Press page

· LinkedIn bio

So, you see besides telling your friends and family that you were interviewed, make sure you build brand awareness, buzz, and trust. Tell your story – media exposure can be leveraged indefinitely if you know how to optimize it right.


Pam Perry is an award-winning communications professional. She teaches and mentors authors, speakers, and entrepreneurs on how to build a platform and attract major media and publishers. She is the publisher of SPEAKERS MAGAZINE and co-founder of Digital Business Acceleration and podcast of the same name. Visit www.pamperrypr.com and listen to her in Apple Podcasts.



Pam Perry, PR Coach
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